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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

1942 Dodge Carryall from WWII featured on 'Jay Leno's Garage'

On this episode of Jay Leno's Garage, Leno takes a look at a unique Dodge Carryall, both in its past and present states. The Carryall is a 1942 model restored and modified by Winslow Bent at Legacy Classic Trucks in Wyoming. According to Bent, the truck spent time in Tunisia during World War II. Obviously it's no longer a military vehicle, but Bent explains that he and his crew built the truck to still be extremely durable, since its new owner wanted a support vehicle for classic car rallies around the world and in remote locations. To reach this end, the Carryall's original inline-six has been replaced with an intercooled Cummins 4BT turbocharged diesel four-cylinder. Bent modified the engine to make less power than it could in order to make the engine understressed and longer lasting. In total, it makes only 130 horsepower, but 380 pound-feet of torque. It also features a boxed frame and heavy duty axles. It's plenty practical, too, with a large roof rack, winch, and even an on-board welding setup. But it's not all hardcore upgrades, since it also has air conditioning. Check out all the other cool details and listen to Leno and Bent geek out over leaf springs and intakes in the video above. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: YouTube / Jay Leno's Garage Aftermarket Dodge Truck SUV Off-Road Vehicles Special and Limited Editions Classics Videos Jay Lenos Garage dodge power wagon

1 Of 1 Dodge Viper looks a fabulous mess in Chicago

Earlier this year, we told you about the new Dodge Viper 1 Of 1 program, which offers buyers the chance to customize their supercars to the tune of some 25 million different combinations. With 8,000 paint colors, 24,000 hand-painted stripe patterns, 10 wheel options, and 16 interior trims to choose from, you'd be right to think that the possibilities for personalization are endless, and can probably get a little weird. That's kind of what's going on here in Chicago, with a Viper showcar that's definitely... unique. It doesn't really look bad, necessarily. It's just kind of strange. We call this color job, "Oh no, there are tiny paint cans falling from the sky, but I simply can't stop driving 200 miles per hour." And when it came time to spec wheels, it looks like FCA US said, "Aw heck, let's just use all of 'em." You'll definitely want to take a look at this unique creation, in the gallery above. And be sure to let us know if you think this Viper is hot or not, in Comments. Related Video: