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Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

We're less than a month away from the smorgasbord of speed, stunts and shooting that is Furious 7, and it arrives in theaters on April 3 as one of the first big films of the year. Starring Fast and Furious regulars Vin Diesel, Paul Walker and Dwayne "The Rock" Johnson, plus Jason Statham as the big villain, this entry looks to be another exciting addition to the franchise. With such a major movie that features cars as much as the actors, it shouldn't be a surprise that an automaker is getting in on the action as a promotional partner. FCA US supplied nearly 30 vehicles for the film, including prominent roles for a 2015 Dodge Charger, Challenger R/T and armored Jeep Wrangler Unlimited. To really play up the connection, the automaker has laid out a global advertising campaign featuring its models. The marketing includes a variety of unique spots with the cars appearing online and in music videos. Among them in the US is a TV ad called Flash to the Future (embedded below) for the Challenger. Hopefully, Furious 7 can live up to all its pre-release hype. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7' 'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7 Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available in stores and at online retailers March 17 March 9, 2015 , Auburn Hills, Mich. - Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label's "Furious 7: Original Motion Picture Soundtrack," available March 17 and available now for pre-order at http://smarturl.it/furious7.

Watch these Dodge Demons explode on a Texas drag strip

The Dodge Challenger SRT Demon is extremely quick. It can hit 60 mph from a dead stop in less time than it takes to read this sentence thanks to its supercharged 6.2-liter V8. That engine makes up to 840 horsepower and 770 pound-feet of torque, depending on what octane is running through the fuel lines. That's a ton of power going solely to the rear wheels. So much so that Dodge developed a number of features and a new set of tires specifically for the car. In our time with the Demon, the car took abuse run after run on a drag strip without skipping a beat, but it seems some actual owners aren't quite so lucky. Just take a look at what happened to a few of these cars. You can see the whole car shake and jitter right as the whole rear explodes in front of the tree. It seems the initial shock from the launch — the most taxing bit of any drag run — is what kills the differentials. Catastrophic failure is rarely pretty, but it is neat to see the whole thing occur in slow motion. Three more cars — four stock and one modified in total — suffered similar fates. Not a great look for Dodge or SRT. According to The Drive, a private drag event in Texas drew a number of Demon owners all trying to beat NHRA NHRA Top Fuel racer Leah Pritchett's time in her personal Dodge Demon — 42 stock Demons attended along with five modified cars. While no one managed to match her 9.65-second quarter-mile run, a few owners did dip below 10 seconds. Now, there are a few of caveats we must address. First, with any modified car, you run the risk of breaking something, even with a car that's set up from stock specifically for drag strips. Even a set of tires like the Mickey Thompsons shown in the video above can have an effect on driveline components. Horsepower may be king, but it's torque that's the rear killer. All that torque sends a shock through the car. Adding even more with aftermarket parts increases the risk of something failing. The modified car was apparently pushing out about 1,000 horsepower. That said, four of the five vehicles were stock, so any extra power or torque should theoretically be a non-factor. The drag strip's surface was maintained by a company called Mass Traction. FCA used Mass Traction during the Demon's development, so that too should be a non-factor in the part's failure. It's unclear what exactly caused the failures, though The Drive reports that FCA officials are investigating the matter. Related Video: This content is hosted by a third party.

Autoblog Podcast #392

Episode #392 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Chris Paukert talk about recent confessions by Autoblog Editors, the unconfirmed rumors that the 2015 Dodge Charger SRT Hellcat will show up at the Woodward Dream Cruise, and the release of the North American Car and Truck of the Year long list. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #392: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Autoblog editors come clean Dodge Charger SRT Hellcat to debut at Woodward Dream Cruise NACTOY long list released In The Autoblog Garage: 2015 Jaguar F-Type Coupe 2015 Subaru Legacy Limited 2015 Audi S8 2015 Alfa Romeo 4C Hosts: Dan Roth, Steven Ewing, Chris Paukert Runtime: 01:48:05 Rundown: Intro and Garage - 00:00 Editor Confessions - 34:48 Hellcat Charger Unveil - 59:56 NACTOY Long List - 01:09:51 Q&A - 01:25:43 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes