1972 Dodge Demon 340 on 2040-cars

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Vin Diesel and Dodge finally make the partnership official

Thanks to The Fast and the Furious franchise, actor Vin Diesel is nearly synonymous with muscle cars, in particular those from Dodge and SRT. The partnership is finally official, with Diesel appearing in a number of new ads for the automaker. Three new spots, titled "Rally Cry," "Monsters," and "Shepherd," showcase Dodge's entire product line, including the nearly forgotten Journey crossover. We can only assume it's taken the Viper's place in the automaker's lineup, as the soon departed coupe is nowhere to be seen. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Another missing element is the recently revealed Dodge Demon. Presumably, Dodge felt three months of teasers and a good bit of New York Auto Show coverage were sufficient advertisement for the car. Plus, we can't count on the Demon to go around a corner the same way that some of the cars in this ad do. It's hard to turn with two wheels in the air. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Advertisement or not, it's always great to hear a soundtrack of big, V8 muscle. Plus, this only further feeds into Vin Diesel v. The Rock, as the latter has been promoting Ford products for the past few years. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The Dodge Demon was developed under a cloud of smoke

The Dodge Demon needs no introduction. The car is so full of superlatives that most of it sounds unbelievable until you see and hear it in action. The car was revealed after months of teasers and cryptic messages, but the public weren't the only ones in the dark. From the start, the Demon's development was a closely guarded secret. There were even some within SRT that didn't know about the project. The people behind the car went through a lot of effort to keep it that way. At an event covering the finer details of the Demon's supercharged 6.2-liter V8, Dodge CEO Tim Kuniskis and SRT Powertrain Director Chris Cowland spoke about the smoke and mirrors used to hide the Demon's development. Work on the car progressed for nearly two years before it was made public, with just a small team having full access to the project. Numbers were altered. Secret meetings were held. SRT engineers worked nights and weekends while parts suppliers were given as little information as possible to move progress forward. Preliminary work on the Demon began in April of 2015, not long after the standard Hellcat hit the streets. The goal wasn't to create a faster Hellcat. Kuniskis said that would have been easy. They wanted a single-minded vehicle that could also be driven on the road. It's the same mindset that brought about the Dodge Viper ACR. Dodge wanted a car that could sell the brand to both enthusiasts and non-enthusiasts alike. 840 horsepower is going to raise anyone's eyebrows, including the Camry owner parked down the street. While preliminary work started in April, the final greenlight wasn't given until September. The project was originally going to revive the American Drag Racer, or ADR, name. When we saw the first hints of the Demon last fall, we labeled the spy photo above the Dodge Challenger ADR. It was set to have 10-percent more power and 20-percent more launch force than the already gut-punching Hellcat. It was also only going to have a quarter-mile time in the 10s, just slightly quicker than the Hellcat. Somewhere along the line, the team realized that the ADR wasn't enough. It was just going to be a Hellcat plus, and that wasn't exciting. The main goal was changed: 9s with light. Translated, that means a 9-second quarter mile with light under the tires (read: a wheelie). From that point forward, everything about the Demon's development, from power to suspension to weight, would be done in pursuit of that goal.

NC dealer creates the convertible Challenger that Dodge won't build

Dodge still hasn't turned the Challenger into a convertible, and the odds of seeing a factory-built drop-top muscle car appear in showrooms are decreasing annually. Tired of waiting, a dealership in North Carolina teamed up with a Florida-based body shop to create a topless alternative to the Ford Mustang and the Chevrolet Camaro. It's the real thing, and it's for sale. Keffer Dodge, Chrysler, Ram and Jeep shipped three 2019 Challengers to a shop named Convertible Builders, according to Motor Authority. After losing their lid, they gained a cloth soft top that opens and closes at the push of a button. There's no word on what effect the conversion has on handling, or what Convertible Builders did to offset the loss of structural rigidity. The build didn't include mechanical modifications. Two of the convertibles are R/T Scat Pack models equipped with a 6.4-liter Hemi V8 engine that serves 485 horsepower and 475 pound-feet of torque. It's not a supercharged Hellcat V8, but it's potent enough to spin the rear wheels in third gear. The third, R/T-based model features a 375-horsepower, 5.7-liter V8. While our dream build would use a six-speed manual transmission, all three come with an eight-speed automatic that sends the engine's power to the rear wheels. Keffer's website lists the gray, white, and red cars at $64,000, $60,000, and $56,300, respectively. The regular R/T Scat Pack Widebody model starts at $46,245, and the eight-speed automatic adds another $1,595, so the convertible conversion adds about $16,000. It's your only option, unless you're brave enough to chop the top yourself, or patient enough to wait until the early 2020s. Dodge has already started developing the next-generation Challenger, so the current car is unlikely to spawn a convertible before it retires. Its replacement due out in 2021 or 2022 will allegedly ride on a wider, longer evolution of the Giorgio platform found under the Alfa Romeo Giulia, among other models, and unverified rumors claim it's being designed with a topless variant in mind from the get-go. It might resurrect the Barracuda nameplate originally assigned to Plymouth when it makes its debut. Auto News Dodge Convertible Performance