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Dodge designer on yellow plastic splitter guards: 'I wish they would take them off'

About a year ago, Dodge began placing yellow strips of plastic on the leading edge of Charger and Challenger front splitters to prevent damage during transport from plant to dealer. Dodge embossed "To Be Removed By Dealer" into the plastic, but those instructions weren't always followed. By summer of 2018, so many owners had left the tabs on, or reinstalled a discarded set, or bought a set on eBay for $100 or more, that factions broke out. Some thought the protectors looked cool, some thought they looked foolish, some thought it didn't matter either way. Now Dodge and SRT lead designer Mark Trostle has stepped in with his thoughts, those being, "I wish they would take them off."  Trostle made the remarks at the end of a video by Canadian auto scribe Brian Makse that otherwise dove into the design and technology on the 2010 Charger Widebody. Part of the designer's remarks related to aesthetic aspects — designers are paid to be precious about every line they draw, after all. "When we did the sketch for the Charger and Challenger," he said, "it never had yellow strips on it," and, "To me, as a designer, it ruins the lines of the car." He had a functional reason as well, though: "You're just ruining the paint!" The paint issue convinced Tyler Grant, the Internet sales manager at a Dodge dealer, to make a Facebook post in April this year requesting owners remove the splitter guards. Grant wrote that because the guards aren't specifically molded to fit perfectly, dirt and moisture get between the plastic and the splitter and mar the clear coat or paint, illustrated by a scuffed example that had been driven just 18 miles with the protectors on. He ended with, "Please, on behalf of your splitter AND its paint, take off the splitter guards." Despite forum chatter, splitter-shaming Facebook photos, and Facebook groups like "Hey Pal, You Forgot to Take Your Splitter Guards Off," it appears too late for the protector color to curb (get it?) the trend. Owners have already dealt with the dirt issue by putting protective tape on the air dam, others have painted the spilitter guards to match the car, and the owner of a vintage Dodge pickup ran yellow tape across the width of his front bumper in an attempt to join the party.  In the Makse video, Trostle said that the automaker would soon be rolling out a "new fashionable purple color" for the protectors. "We'll see if that one takes off," he said. "I hope it doesn't."

Viper ACR privateers' Nurburgring runs detailed in new documentary

Discontinued in the summer of 2017, the Dodge Viper is out of production, relegated to the hearts and garages of those who love it. But as a last hurrah, a crowdfunded privateer team took two Viper ACRs to the famous Nurburgring racetrack to both celebrate the Viper's existence and to try and lap the long Nordschleife track in under 7 minutes. Going after the fastest recorded production car lap, they gunned for the Lamborghini Huracan Performante's 6:52 time, but hot August temperatures caused tire problems and the Viper remained on the wrong side of 7 minutes despite the best efforts of ex-Porsche cup driver Lance David Arnold and SRT driver Dominik Farnbacher. In essence, the team ran factory-spec Viper ACR Extremes on factory tires; showroom fresh, the cars were delivered straight from Texas. But despite not getting under the 7-minute mark, they still became the first non-automaker-affiliated team to set an official Nurburgring lap time — and the 7:01.3 they laid down on their best run made the Viper ACR the fastest RWD, fastest manual and fastest American-built car on the track. Now, a full documentary of the record attempt has been released to the public, detailing all the pain and exhilaration that goes into running this kind of cars on their absolute limit on one of the most demanding racetracks in the world. It's 24 minutes of pure excellence. You can also re-view the record lap here in its entirety: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Dodge Videos dodge viper acr

Ram exec: first 30-mpg pickup truck will 'win'

It is totally possible, today, to take the Ram 1500 EcoDiesel pickup truck, load it up with gear and people, and drive it from Texas to Michigan while getting 38 miles per gallon. We know because we did it. Officially, though, the 1500 gets just 20 mpg combined. A more impressive number is the 28 mpg on the highway. Bob Hegbloom, the Ram brand director, thinks that there's a more important fuel economy target to hit: 30 mpg. Whichever truck company can manage that feat, he recently told Automotive News, "wins." It's kind of an obvious thing to say, but in the 1500 with both the EcoDiesel and the V6 Pentastar engine, Hegbloom said, "fuel economy is so important." Hegbloom didn't promise that the next EcoDiesel truck will manage to get on up over the 30 hump, but he did say that Ram is not sitting still when it comes to fuel economy. "I just want to have continuous improvement and to keep gaining every day," he said. "We sat still in the past and it doesn't lead to a great place."