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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.

Is this the 2020 Dodge Charger SRT Hellcat Widebody?

Last month we told you about the heavy anticipation that Dodge will release Charger Widebody versions in SRT Hellcat and R/T Scat Pack trims for 2020. Now we have strong visual evidence to back it up. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Instagram user and self-described motorsports enthusiast zl1_dre_92c captured a brief video while out driving around suburban Detroit Tuesday of what appears to be a Charger SRT Hellcat Widebody with more pronounced fenders and distinctive graphics passing him in traffic. We can see SRT spelled out on the lower passenger front door and on the rear fascia, and curiously, it appears to be sporting a Florida license plate. Mopar Insider says a source told it that's because Dodge was trying to keep the muscle car away from the usual prying eyes in Detroit and instead has been running it around its secret testing facility near Naples, Fla. The website further surmises that the model could well debut this weekend at the SoCal LX Club Spring Fest 14 in Pomona, Calif., an annual gathering of Mopar fanatics. That would explain the flashy wrap graphics and our suspicions that this isn't a test car; why else would Dodge so clearly advertise the car's SRT lineage? Although both models would get specialized suspension tuning, it's believed that the engines and outputs will remain — a 485-horsepower, 6.4-liter V8 in the R/T Scat Pack and the 6.2-liter V8 making 717 hp for the SRT Hellcat. Both will also reportedly get the same 20-by-11-inch Pirelli performance tires as are found on the Challenger Widebody. They're wrapped around five-spoke blacked-out aluminum wheels, accented with red brake calipers. It appears we'll know more about this curiosity soon.