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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

2018 Dodge Challenger SRT Hellcat Widebody First Drive | Same snarl, more bite

By now, you've read a lot about the Dodge Demon, including our driving impressions from the drag strip. You've also heard a lot about the Challenger Hellcat, which we've had the pleasure of driving at Portland International Raceway, Willow Springs, and on our home turf of Woodward Avenue, both during the Dream Cruise and for an episode of AutoblogVR. Last week, Dodge and SRT invited us out to Indianapolis to sample the Demon, as well as the Durango SRT. Sandwiched between those two launches, however, was another distillation of Dodge's retro-cool coupe, the 2018 Challenger SRT Hellcat Widebody. The Widebody shares most of the guts of the standard Charger Hellcat, but went to the same cosmetic surgeon as the Demon. The Hellcat 6.2-Liter V8 with 2.4-liter-per-rev supercharger, producing 707 horsepower and 650 pound-feet of torque, is unchanged. It comes standard with a six-speed manual transmission, but our tester had the optional eight-speed automatic with steering wheel-mounted paddle shifters. It's 3.5 inches wider (look at those fenders!) than the standard Hellcat, though, which allows it to accommodate 20-by-11-inch "Devil's Rim" wheels. It shares its front splitter with the Demon, but retains the Hellcat's rear spoiler. The Widebody also features an electronic power steering system with selectable drive modes. It just slightly outperforms the standard Hellcat, as well, with better cornering grip, improved acceleration, and better braking (even though it shares the same Brembo brake package as the standard Hellcat). Dodge claims that the Widebody does the quarter-mile 0.3 seconds quicker, dropping it just out of the 11s to 10.9 seconds. 0-60 miles per hour drops from 3.5 to 3.4 seconds. Lateral grip increases by 0.04 G to 0.97 G on the skid pad. On the company's 1.7-mile road course, Dodge says the Widebody drops two seconds off its lap time compared to the standard Hellcat, finishing about 13 car lengths ahead. We spent our time with the Hellcat Widebody on the infield road course at Indianapolis Motor Speedway. Sliding into the car, the seating position is cozy and comfortable even with a helmet on, and we have no trouble adjusting our chair and steering column to ideal placement. The infotainment display shows us our drive settings for the next few miles: the transmission and suspension are in Track Mode, steering is set to Sport, with traction set to Street. We fire up the car with an instructor in the right seat, and head out of the pit lane.

2019 Chrysler Pacifica and Dodge Grand Caravan 35th Anniversary Editions debut in Chicago

Just ahead of the 2019 Chicago Auto Show, FCA revealed a pair of special editions to commemorate the 35th anniversary of the original Dodge Caravan and Plymouth Voyager. The 2019 Chrysler Pacifica, Pacifica Hybrid and Dodge Grand Caravan 35th Anniversary Edition models will make their full debut this week sporting special badging and paint. Since the original 1984 models debuted, Chrysler has sold more than 14.6 million minivans around the world. Chrysler introduced the original Caravan and Voyager in late 1983. The pair shared much with Lee Iacocca's storied K-platform. K-based models such as the Dodge Omni and Plymouth Horizon helped turn around Chrysler's fortunes in the early '80s. Likewise, the Caravan and Voyager were a huge success and provided the template for modern minivans including the Honda Odyssey and Toyota Sienna. The Pacifica and Grand Caravan 35th Anniversary Editions both come with an all-black interior featuring Cranberry Wine accent stitching on the seats, steering wheel, door trim, instrument panel bezels and door handles. There's also a 35th Anniversary logo on the floor mats plus badges on the grille and liftgate. The package is available on Pacifica Touring L, Touring L Plus and Limited trims, including hybrid models. An optional S package (blacked out trim) can be added to any 35th anniversary Pacifica. The anniversary package can be added to Grand Caravan SE and SXT models. The anniversary package will be available sometime this summer.