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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Dodge Durango SRT is much cheaper than Jeep Grand Cherokee SRT

Dodge has finally announced availability and pricing for the 475-horsepower Dodge Durango SRT. The Detroit-built SUV will start at $64,090 and hit dealer lots toward the end of the year. It's not a cheap SUV by any means, but you get a lot for the money: including 470 pound-feet of torque, and all-wheel-drive. Plus it has three rows of seats and can tow 8,600 pounds. Not only that, but it's basically the best performance SUV deal from the Fiat-Chrysler group. The Grand Cherokee SRT, with the same engine, costs almost $4,000 more at $67,990. The Durango SRT outperforms the Grand Cherokee in several key areas, too. It's 0.4 seconds quicker to 60 mph and manages to break into the 12s in the quarter-mile whereas the Grand Cherokee is stuck in the mid-13-second range. The Durango can also tow an extra 1,400 pounds, has an extra row of seats, and has more maximum cargo space with the seats. So unless you just really love the Jeep look and brand, the Durango SRT seems like the logical choice. And if either still isn't potent enough, just wait for the upcoming Grand Cherokee Trackhawk. Regardless of your choice of SRT vehicle, you'll still come away with a really powerful SUV, as well as a day of instruction at the Bob Bondurant driving school in Arizona. Related Video: Featured Gallery 2018 Dodge Durango SRT View 32 Photos Image Credit: Dodge Dodge Crossover SUV Performance

Does the future of Fiat-Chrysler include Dodge?

Wards Auto reports the future of Dodge is looking uncertain. Fiat has more or less laid out it's game plan for the next few years, and while the Chrysler, Fiat and Jeep lines are set to receive plenty of love, Dodge isn't so lucky. Fiat has already hobbled Dodge significantly by splitting off the brand's trucks into a separate Ram line.
Wards says that after the Avenger rides off into the sunset early next year, Fiat-Chrysler won't replace the model, leaving a gaping midsize hole in the Dodge lineup. The report also cites unnamed sources as saying that at least two other current Dodge products will move to the Chrysler line.
One of those could very well be the Grand Caravan. Chrysler has already made it clear that it plans to trim redundancy between its minivan offerings, but it has yet to clarify which other vehicle could sail under the Chrysler banner moving forward. Either way, such changes to the product line would theoretically leave Dodge with just four models.