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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

2013 Dart GT will hold us over until SRT stokes Dodge's handsome compact

No, this isn't quite the Dart SRT4 we've been waiting for - and still believe is coming - but as part of its 2013 Detroit Auto Show lineup, Dodge will be showing off the slightly sportier Dart GT seen here.
Building on the already well-equipped Limited model, the GT adds performance enhancements including a more powerful engine, 18-inch aluminum wheels, sport suspension calibration, unique front fascia and dual exhaust. Inside, you'll find perforated Nappa leather seats, a heated steering wheel and front seats, dual-zone climate control, remote start (if you spec the automatic transmission), Chrysler's 8.4-inch Uconnect touchscreen, a seven-inch TFT display in the gauge cluster, and a whole lot more. Optional goodies include hyper black aluminum wheels, a technology group (pushbutton start, keyless go, rain-sensing wipers, blind spot monitoring and smart-beam headlamps), power sunroof, Sirius radio, Garmin navigation, Alpine premium sound and high-intensity discharge headlamps.
Powering the Dart GT is Chrysler's 2.4-liter MultiAir2 four-cylinder engine producing 184 horsepower and 174 pound-feet of torque. That grunt is sent to the front wheels via a standard six-speed manual transmission, but a six-speed automatic 'box is optional.

eGarage interviews a couple with 65 Vipers

Owning multiple vehicles can be a hassle worth enjoying if you're willing to spend the time and the money required to acquire and maintain them. But when it's hard to make ends meet while underused valuable hunks of metal, plastic and rubber sit happily taking up garage space, journeys into the depths of other people's well-developed automotive obsessions will either bring you and your cars closer together, or compel you to sell them off before you become one of those fanatics. A recent video by eGarage is one of those journeys, and it's not for the faint of heart: D'Ann and Wayne Rauh own 65 Dodge and SRT Vipers in a collection of automobiles that exceeds 100.
We're not sure if the couple has developed heat-resistant calves from stepping over Viper door sills made burning-hot by side-exhaust pipes, but we wouldn't be surprised if they did. We did learn that their obsession with the no-holds-barred sports car started in 2006 with a trip to a dealership to buy just one Viper, which goes to show how innocently car obsessions can start. But the Rauhs seem to be doing just fine - perhaps better - 64 more Vipers later.
Watch the video below for the full story and to see what eGarage claims is the world's largest Viper collection.