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Dodge revives Challenger T/A and Charger Daytona trims for 2017

Dodge is reviving the Challenger's T/A trim and the Charger's Daytona line for 2017. Introduced on iconic Woodward Avenue just days before the annual Woodward Dream Cruise kicks off, the new variants promise more performance hardware and sportier aesthetics. We'll start with the two-door. The Challenger T/A, available with either the R/T trim's 5.7-liter V8 or the fire-breathing 6.4-liter Hemi V8, is inspired by the Challenger T/As of old. That means a less restrictive, 2.75-inch active exhaust system and a conical Mopar air filter. But there's no clear bump in output – Dodge still lists the base 5.7-liter at 375 horsepower and the 6.4-liter model at 485 hp. But hey, they're going to look cooler. Unlike the Challenger Hellcat, which should have it as standard, Dodge is including a Satin Black hood on every Challenger T/A. In fact, Satin Black is a recurring theme on this Challenger's front fascia, roof, rear decklid, and T/A bodyside stripes. And yes, the 20-inch Mopar wheels are black, too – they're also an inch wider than normal. Dodge is offering the T/A in three different trims. The base T/A has everything we described above, while the T/A Plus adds some comfort features like heated and vented Nappa leather seats, an 8.4-inch UConnect system with Apple CarPlay/Android Auto, a six-speaker stereo, and a shortcut button for the Dodge Performance Pages. The T/A 392, meanwhile, adds the 6.4-liter V8, even wider wheels, and Brembo six-pot calipers. If you prefer smoking tires with four doors, there's the new Charger Daytona. No, there's not an enormous wing on the back. But Dodge added the same kind of engine/exhaust upgrades found on the T/A while upping the top speed from 135 to 150 miles per hour. Satin Black features prominently again, with hood and rear fender graphics. The roof is also black. Unlike the Challenger, Dodge is only offering two different versions of the Daytona – the 5.7-liter base model and the 6.4-liter version, called the Daytona 392. Prices for the Challenger T/A start at $38,485, including a $1,095-destination charge, while the T/A Plus adds $2,750. Adding the 392 means shelling out $45,090. For the Daytona, you'll need a check for $40,985 for the 5.7-liter or $46,090 for the 6.4-liter. Orders for the Charger Daytona open in September, while the T/A is a month later. Related Video:

As Dodge Challenger changes, hybrid or however else, it's sure to stay retro

Unverified rumors claim Dodge will make major technical changes to the Charger and the Challenger (pictured) to comply with looming regulations. They'll likely be lighter than they currently are, they could get smaller in nearly every direction, and you can safely bet that they'll incorporate some degree of electrification. The retro-inspired, heritage-laced design is here to stay, however. Mark Trostle, Dodge's horsepower-addicted chief of design, told Muscle Car & Trucks that looks deserve a big chunk of credit for making the Charger and the Challenger as popular as they are. Horsepower and quarter-mile times help sell cars, but it's the "magic of their design" that lures buyers into showrooms to check out the modern-day muscle cars in the metal. "I wouldn't want to ruin something that's been so successful for us," Trostle concluded. He compared the Challenger to the Jeep Wrangler, another design icon in the Fiat-Chrysler Automobiles (FCA) portfolio. The offroader entered its fourth generation in 2018; every part of it is new, and it's not a Xerox copy of its predecessor, but it's still immediately recognizable as a Wrangler. Trostle hinted he's planning this type of evolutionary design for the next-generation Challenger. After all, it's part of the company's history, and heritage is something no amount of money can buy.  While it sounds like development work on the next-generation Challenger is ongoing, Dodge isn't finished with the current-generation car yet. The nameplate will celebrate its 50th birthday during the 2020 model year, and it's reasonable to assume Dodge has something special planned for it.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.