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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Chrysler Recalls Over 566,000 Trucks, SUVs

Fiat Chrysler is recalling more than 566,000 trucks and SUVs in two recalls for malfunctioning fuel heaters that can cause fires and a software glitch can disable the electronic stability control. The recalls bring the newly merged company's total for the year to 6.4 million vehicles worldwide and 5.1 million in the U.S. as it continues to struggle with reliability problems. It was not immediately clear whether those totals were annual records. On Tuesday, its longtime quality chief abruptly left after Fiat Chrysler performed poorly in Consumer Reports magazine's annual reliability rankings. The largest of two recalls announced Wednesday covers almost 382,000 Ram 2500 and 3500 pickups and Ram 4500 and 5500 chassis cabs from 2010 through 2014. In trucks with 6.7-Liter Cummins diesel engines, corrosion on a fuel heater terminal could cause overheating, fuel leaks and fires. Chrysler is not aware of any fires or injuries. Owners could be warned by an odor of diesel fuel. Customers will be notified by letters starting in December. Dealers will install upgraded terminals and fuel heater housings could be replaced. The second recall covers more than 184,000 Jeep Grand Cherokee and Dodge Durango SUVs from 2014. A debris cover over a circuit board in the steering column control module can disrupt communications and disable the stability control. The problem was discovered when dealers started getting reports from customers that electronic stability control warning lights were coming on. Fiat Chrysler says it knows of no crashes or injuries caused by the problem. Technicians will upgrade software to fix the SUVs, and customers will be notified in December. Fiat Chrysler has issued 33 global recalls and 27 in the U.S. so far this year. Doug Betts, its longtime quality chief, left the company to pursue other options after Consumer Reports' survey-based rankings this year showed four FiatChrysler brands at the bottom of its list. Dodge, Ram, Jeep and Fiat performed worst of 28 brands ranked by the magazine. Company spokesman Eric Mayne said Fiat Chrysler's recalls average fewer than 200,000 vehicles each, below the industry average of 301,000. That means the company is responding quickly to problems, he said, adding that eight of its 27 U.S. recalls were announced before the company received any consumer complaints. Chrysler is not alone with a high number of recalls so far this year.

2020 Ford Explorer ST vs 2019 Dodge Durango SRT: How they compare on paper

For a few years now, the Dodge Durango SRT has been the sole three-row performance crossover from a non-luxury brand. That all changes now that the 2020 Ford Explorer ST is coming to market. Now we have two family crossovers with rear-drive-based platforms vying for buyers that demand practicality and power. As such, there's no better time to dig into their specs to see how they compare. We'll check out each crossover's horsepower, torque, space, capability and prices. The full specs are listed below, followed by some analysis afterward. We also compared the regular 2020 Explorer models to other crossovers in this segment, if if that's not enough, you can check out our car comparison tool. Performance The Explorer and Durango go about making power in very different ways. The Explorer goes the force-fed route with two turbos feeding a 3.0-liter V6, while the Durango's enormous 6.4-liter V8 produces power with air flow au natural. Of the two, the Durango has the greater output of 475 ponies and 470 pound-feet of torque, feeding the flames of everyone that lives by the phrase "There's no replacement for displacement." The Explorer is no slouch at 400 horsepower and 415 pound-feet of torque, though. Performance isn't purely based on power, though. Other factors play a role, such as weight, and in that regard, the Explorer is way ahead. At 4,701 pounds, it weighs a massive 809 pounds less than the portly Durango. This also means that both crossovers are very close in weight-to-power ratio, with the Explorer only slightly worse at 11.75 pounds per horsepower and the Durango at 11.6. Less weight will also play a roll in handling, and the Explorer is likely to feel sprightlier without so much mass to shift back and forth. Semi-related to handling are tire sizes. The Durango features 295-mm wide tires on 20-inch wheels. The Explorer has 255-mm wide tires on 20-inch wheels, but 21-inch wheels with 275-mm tires are available. So the Durango is working with more contact patch, but as we mentioned, it's carrying a lot more weight. 2020 Ford Explorer ST View 20 Photos Interior Space and Practicality Although the Durango SRT is the largest on the outside in every dimension, it loses out to Explorer repeatedly inside. The Ford has more headroom, leg room and shoulder room in nearly every row except the third-row where headroom comes up a bit short.