2001 Dodge Dakota Slt Standard Cab Pickup 2-door 3.9l on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Dodge Charger Hellcat hitting 60 in 2.9 seconds on drag radials?

The Dodge boys and their cousins from SRT have shoehorned the same 707-horsepower, 6.2-liter supercharged V8 into both the Dodge Challenger and Charger. The former being a two-door, it's lighter than the latter four-door sedan. So it would stand to reason that the Dodge Challenger SRT Hellcat would be the quicker of the two, right?
Only that's not necessarily proving to be the case. On stock rubber, yes, the coupe beats the sedan: Dodge quotes a 0-60 time of 3.7 seconds for the Charger SRT Hellcat and 3.5 for the Challenger. Same gap across the quarter-mile: 11 seconds flat for the Charger versus 10.8 seconds for the Challenger. But according to recent reports, the story changes when you put both on drag radials.
While visiting Chrysler HQ in Auburn Hills, MI, TorqueNews.com caught wind of performance figures for the Charger Hellcat on drag tires: 0-60 in a mind-blowing 2.9 seconds and a quarter-mile in just 10.7. The latter figure just barely pips the Hellcat-powered Challenger's NHRA-certified figure of 10.8, making the Charger not only the fastest sedan on the market, but also the fastest muscle car. What isn't immediately clear, however, is whether the drag radials in question have any tread on them and are street-legal, or if they're pure slicks confined to a closed strip.

FCA's shifter fiasco proves novel gear selectors are a bad idea

What's wrong with PRNDL? Why are automakers trying to overly complicate the simple task of selecting gears? If there's any lesson to learn from the recent news that NHTSA is investigating 853,000 Fiat Chrysler vehicles over its problematic gear selectors, it's that the trend of fancy shifters needs to stop. Now. Last year, NHTSA opened an investigation into Jeep Grand Cherokee models, and has now expanded this probe to include the 2012-14 Chrysler 300 and Dodge Charger. The problem? The shifter – assembled by ZF – is confusing for many drivers. "Testing ... indicates that operation of the (electronic) shifter is not intuitive and provides poor tactile and visual feedback to the driver, increasing the potential for unintended gear selection," a NHTSA document states. More than 100 crashes and over a dozen injuries are linked to this problem, according to The Detroit Free Press. To us, the problem isn't just limited to FCA. These unnecessarily novel gear selectors are spreading like wildfire across the industry. Honda and Acura use a weird pushbutton setup. Lincolns have buttons on the dashboard. Jaguar's shifter electronically raises out of the center console. Mercedes uses a stalk with up-for-Reverse, down-for-Drive, push-for-Neutral arrangement. And what the hell is BMW thinking with its M cars? FCA has since abandoned the confusing shifters in question. The 300, Charger, and Grand Cherokee now use the rotary shift dial that's quickly proliferating across the company's brands. Simplistic gear selectors might not be sexy, but no one ever complained about not being able to find the right gear in a Hyundai Sonata. What's most interesting is that this NHTSA investigation could push FCA – and possibly other automakers – to redesign vehicle functions that otherwise operate as designed. Just because most people will never have a problem putting a Dodge Charger in Reverse doesn't mean there isn't a flaw with the design. But perhaps a more simplistic solution – good ol' PRNDL – would have prevented these issues from the start. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2016 AOL Government/Legal Chrysler Dodge Jeep FCA shifters