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SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.

Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

2019 Dodge Challenger Hellcat with twin-scoop hood spied with no camouflage

Dodge recently teased an updated 2019 Challenger SRT Hellcat sports coupe complete with an all-new hood with dual scoops. It didn't reveal anything else about the vehicle, saying more details were coming. And now we have more details, but not in the way Dodge probably wanted. We can now see the updated Hellcat with the new hood. To be perfectly honest, it's pretty much what we expected. The teaser photos indicated that the hood was the only major body change, and this car confirms it. The rest of the body is identical to a normal Hellcat. The bumpers, grille mesh, even the wheels are all standard Hellcat parts. Even the slotted rotors and Brembo calipers look the same. This car does suggest that the hood will be available on both the narrow-body Hellcat and the Hellcat Widebody, the latter of which was featured in the teaser images. There is actually one other minor difference on this 2019 Hellcat's exterior, and that's the grille badging. There's now a vintage-style badge with "Challenger" written in script off to one side. Currently only one grille and badge design is available on Hellcat, and it features just the SRT Hellcat logo. It appears the SRT badge is still present, but blocked off on this prototype. So it's possible this new badge comes with the new hood as a sort of retro package for Hellcat. We should have all the details on this and other 2019 Challengers when the car is officially revealed later this summer. Related Video: Featured Gallery 2019 Dodge Challenger SRT Hellcat Spy Shots View 11 Photos Image Credit: KGP Photography Spy Photos Dodge Coupe Performance dodge challenger srt hellcat