1990 Dodge Dakota on 2040-cars

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Mopar teases a big Hemi crate engine for SEMA

Mopar has released a new video teaser hinting at the release of a large and powerful crate Hemi engine at SEMA later this month in Las Vegas. The video functions like a lesson on symbolism in an English lit class. It opens with smoke and settles on a pair of backlit, large-clawed paw prints that look to be feline in origin. Then we hear earth-shaking pounding sounds of something larger than the paw prints that stomps over them. Then cue an overhead shot of what looks to be a vintage-model Dodge Charger and its growly Hemi engine entering the frame and then gunning the engine. Mopar already offers three crate Hemi V8 engines, topped by the 6.2-liter supercharged Hellcat, good for 707 horsepower and 650 pound-feet of torque, found in the Dodge Charger SRT Hellcat and marketed for pre-1976 classic muscle cars. So promising that "Something big is coming" is really saying something. Could it be a crate version of the 808-hp Hemi 6.2 that was found in the Dodge Demon, which was rated at 840 hp on racing fuel? Or is it something different? Curiously, Mopar says its reveal is planned for Tuesday, Oct. 30 at the odd time of 4:26 p.m. Could that time be a reference to the 426 Hemi — and specifically the Generation III 426 Hemi "Elephant" that Chrysler made several years ago? That technically qualifies as "bigger," and it would also align with both the muscle car-era Charger and round, earth-shaking footprints shown in the video. Time will prove whether we were right. Related Video: Image Credit: Mopar SEMA Show Chrysler Dodge Performance Classics dodge demon dodge charger srt hellcat

Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.