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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 1988 Dodge Aries America LE Station Wagon

During the late 1970s, Chrysler appeared doomed as outdated car designs and a second catastrophic oil crisis caused by Middle Eastern conflict hammered sales. Chrysler had some successful economy cars made by Mitsubishi or based on Simca designs, but the need for an efficient, modern front-wheel-drive platform grew desperate. After a government bailout in 1979 bought some time, CEO Lee Iacocca masterminded the creation of the all-new K Platform, which hit showrooms for the 1981 model year. The first two K-Cars, the Plymouth Reliant and Dodge Aries, were big sales successes, and Chrysler went on building vehicles based on the platform through 1995. Here's an example of the later Aries wagon, found in a Phoenix self-service wrecking yard. The "true" K-Cars were the Aries, the Plymouth Reliant, the Chrysler LeBaron, and the Dodge 400. They have become very rare in wrecking yards today, so I honor their historical significance by documenting the ones I find. During my junkyard expeditions, I have photographed this '81 Aries wagon, this '81 Reliant wagon, this '82 Aries wagon, this '82 400 coupe, this '82 LeBaron convertible, this '83 Aries sedan, this '83 LeBaron Town & Country wagon, this '85 LeBaron woodie convertible, this '86 Aries sedan, this '86 LeBaron Town & Country wagon, this '86 Reliant wagon, and this '89 Reliant coupe. The early K-Cars could be purchased with optional Mitsubishi Astron 2.6-liter four-cylinder (complete with "HEMI 2.6" badging), but in 1988, the choices were down to a 93-horsepower 2.2-liter Chrysler-built four-cylinder or a 2.5-liter version of the same engine rated at 96 horses and 13 extra pound-feet of torque. This car has the 2.2. The "America LE" trim level was the only one available for the 1988 Aries, and it resulted in a fairly Spartan car. Tough, scratchy cloth upholstery and lots of hard plastic were the order of the day. The MSRP on this car started at $7,695, or about $16,770 in 2018 dollars. That's a lot of car for that kind of money. For comparison, the rear-wheel-drive (and much bigger) 1988 Pontiac Safari wagon went for nearly twice that price. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. By 1988, the Aries wagon was looking pretty old, but it was a bargain.

Official USPS Muscle Cars stamps coming to a mailbox near you

As much as our digital lives have cut down on our trips to the post office, there are still times that sending "snail mail" is necessary. With us car lovers in mind and philately in their hearts, the good folks at the United States Postal Service will introduce a new stamp design called "Muscle Cars" starting on February 22.
Designed by artist Tom Fritz, the new collection of stamps consist of five classic muscle cars: 1969 Dodge Charger Daytona, 1970 Chevrolet Chevelle SS, 1967 Shelby GT-500, 1966 Pontiac GTO and 1970 Plymouth Hemi 'Cuda. In addition to just the stamps, the USPS is also commemorating the new series with plenty of collectable memorabilia. Previous car-related stamps include 50s Sporty Cars from 2005 and 50s Fins and Chrome from 2008.