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Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.

FCA seeks partner to keep building Dodge Dart, Chrysler 200

Mere weeks after FCA announced it was shutting down production of the Dodge Dart and Chrysler 200, new hope emerges to give the sedans a stay of execution. Speaking at the Geneva Motor Show last week, Sergio Marchionne said that the company was looking for a partner "who is better at it than we are and who has got capacity available" in order to continue building the models on its behalf. "There are discussions going on now," said Marchionne, according to Motor Trend. "I think we will find a solution. We continue to talk. It's both a technical solution and an economic one. We need to find a solution that works economically." Contracting vehicles to be manufactured offsite is more common practice among European automakers than it is with American ones. Chrysler's former patron Mercedes, for example, has the G-Class built for it by Magna Steyr in Austria, the A-Class by Valmet in Finland, and the R-Class by AM General in Indiana (even though it's no longer sold in the US). This arrangement would, on the surface at least, appear more similar to the deal that Toyota struck with Mazda to build the Scion iA, drawing on the contractor's expertise and capacity to build the small sedan on the client company's behalf. Only rather than basing a new model on one of the partner's existing ones, this deal would ostensibly continue building FCA models on FCA platforms using FCA components. We'll have to wait to find out with whom FCA strikes up the manufacturing deal, but we wouldn't be surprised to see Marchionne turn to a partner he already knows. The company is, after all, at the center of an intricate web of joint ventures and manufacturing contracts. The Fiat 124 Spider, for example, is built by Mazda. The Fiat Sedici that preceded the 500X was built by Suzuki. Models like the Dodge Stealth and Eagle Talon were built in Illinois at the Diamond-Star Motors joint venture before Mitsubishi took it over altogether. And Dodge continued selling the Mercedes-made Sprinter long after DaimlerChrysler split. The Ram ProMaster, though built by FCA in Mexico for the North American market, stems from a partnership in France with PSA Peugeot Citroen. And the ProMaster City is built in a joint-venture plant in Turkey, from which it's also sold by GM as an Opel in Europe and a Vauxhall in the UK. With all those deals coming and going, after all, what would one more add to the complexity?

Dodge celebrates big B-day with 100th Anniversary Editions muscle cars

Being in business for 100 years is a HUGE milestone, so we hope Dodge has more in mind to celebrate its centennial than just a special edition package for the 2014 Charger and Challenger. Called the 100th Anniversary Edition package, this collection of cosmetic enhancements will be available in limited quantities for both cars at a cost of $2,500.
Ordering a Charger or Challenger with the 100th Anniversary Edition package means starting with either a V6-powered SXT Plus or V8-powered R/T Plus model. They can each be ordered in many colors, but only the High-Octane Red Pearl Coat above is an anniversary exclusive. Each car also comes with an anniversary-exclusive set of 20-inch, five-spoke wheels with what Dodge calls "Granite Crystal pockets," a texture that's also mirrored on each car's grille.
Of course, there are commemorative badges galore affixed to the exterior of each car, including "Dodge Est. 1914" fender badges and "100" logos on the center caps of each wheel. The styling theme of each car's interior is a bit more interesting, with Dodge designers trying to evoke "the patina and machinist legacy of John and Horace Dodge," the company's founders. To that end, the leather interior can be had in Molten Red or Foundry Black Nappa, and each features a custom cloud overprint that makes the hide look like a working man's dirty dungarees. Designers also used brass-colored accent stitching on the interior's leather trim pieces, and affixed more "Dodge Est. 1914" badges to the front seat backs and floor mats. We do like the flat-bottomed steering wheel, and the Challenger 100th Anniversary Edition gets exclusive white gauges faces and the Charger black. The "100" on each car's speedometer is also highlighted in red.