2023 Dodge Charger R/t on 2040-cars

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Peugeot's American future looks dead, but Stellantis intends to keep all brands alive

The years-old promise of a Peugeot return in the U.S. is looking bleaker by the second. Peugeot said the French brand would come back to sell cars in the U.S. five years ago, but now that FCA and PSA have transitioned to one Stellantis, that promise is looking a lot shakier. This news comes via a report from Car and Driver. When queried about Peugeot, Carlos Tavares, Stellantic CEO, offered this in response: “For the time being, I don't think that is part of the things that we want to prioritize for the next time window," Tavares said. "I think it's better that we funnel the talent, the capital, and the engineering capability of our Stellantis company to the existing brands to improve what needs to be improved and to accelerate where we need to accelerate, because we already have a very strong presence in this market." Tavares hasnÂ’t ruled it out entirely, but any kind of a Peugeot American renaissance is being pushed onto the backburner.  In good news for American brands, though, Tavares expressed great interest in keeping them all. Chrysler was the most worrisome of the bunch, as it only sells the aging 300 sedan and Pacifica minivan variants. Nevertheless, Tavares sees Chrysler as one of the “three historical pillars of Stellantis” and is eager “to give this brand a future.” Specifically, Tavares sees a high-tech future for the once-great American car company. Motor Trend reported on what Tavares spoke about in a call with the media. "It needs to rebound,” Tavares said. “We could think about what could be the next technologies in the automotive industry.” The obvious hint here is electrification and greater autonomy. Chrysler could theoretically become StellantisÂ’ electric showcase brand. ItÂ’s partway there with the Pacifica Hybrid PHEV minivan, but thereÂ’s still a long way to go for it to become the conglomerate's tech pillar. And then thereÂ’s Dodge and its powerful but emissions-heavy lineup. "We have the technology to deliver the torque, dynamics, and acceleration feeling, while also dramatically reducing the emissions," Tavares said. The Hellcat canÂ’t have a window-shattering 6.2-liter supercharged V8 forever, but it looks like Stellantis is at least committed to keeping the performance of DodgeÂ’s current lineup. Related video:

Viper ACR privateers' Nurburgring runs detailed in new documentary

Discontinued in the summer of 2017, the Dodge Viper is out of production, relegated to the hearts and garages of those who love it. But as a last hurrah, a crowdfunded privateer team took two Viper ACRs to the famous Nurburgring racetrack to both celebrate the Viper's existence and to try and lap the long Nordschleife track in under 7 minutes. Going after the fastest recorded production car lap, they gunned for the Lamborghini Huracan Performante's 6:52 time, but hot August temperatures caused tire problems and the Viper remained on the wrong side of 7 minutes despite the best efforts of ex-Porsche cup driver Lance David Arnold and SRT driver Dominik Farnbacher. In essence, the team ran factory-spec Viper ACR Extremes on factory tires; showroom fresh, the cars were delivered straight from Texas. But despite not getting under the 7-minute mark, they still became the first non-automaker-affiliated team to set an official Nurburgring lap time — and the 7:01.3 they laid down on their best run made the Viper ACR the fastest RWD, fastest manual and fastest American-built car on the track. Now, a full documentary of the record attempt has been released to the public, detailing all the pain and exhilaration that goes into running this kind of cars on their absolute limit on one of the most demanding racetracks in the world. It's 24 minutes of pure excellence. You can also re-view the record lap here in its entirety: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Dodge Videos dodge viper acr

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.