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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Autoblog Podcast #414

Episode #414 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Seyth Miersma discuss the new 2015 Shelby GT and go over the finer points of Elon Musk's recent speech during the Detroit Auto Show. Of course, the podcast starts with what's in the garage and finishes up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #414 Topics 2015 Shelby GT Elon Musk speech in Detroit In The Autoblog Garage 2015 Lexus LX 570 2015 Dodge Charger Pursuit 2015 Toyota Prius C 2015 Lincoln Navigator Hosts: Dan Roth, Steven Ewing, Seyth Miersma Runtime: 01:17:58 Rundown Intro and Garage - 00:00 2015 Shelby GT – 32:41 Elon Musk – 41:33 Q&A - 54:48 Get The Podcast UStream – Listen live on Mondays at 10 PM Eastern at UStream iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts Dodge Lexus Lincoln Toyota toyota prius c shelby lincoln navigator lexus lx

Final Dodge Demon and Dodge Viper to be auctioned off for charity

A little while ago we wrote about the Viper factory being recommissioned into a museum, that will hold the historic cars originally evicted from the Walter P. Chrysler museum. Now, what happened to the last Viper that factory built? It's getting auctioned off, in good company. Barrett-Jackson is auctioning the last 2017 Viper built, together with a 2018 Dodge Challenger SRT Demon said to be the last Demon produced. Crossing the block in June in Uncasville, Connecticut, the pair of cars produces a total of 1,485 horsepower, of which the Demon accounts for 840 horses and the Viper for 645. Both are finished in bright Viper Red, and yes, the Demon will include the optional passenger seat. All proceeds from the sale will go to charity, to United Way. "Pairing the last Dodge Challenger SRT Demon and the Dodge Viper production cars – two of America's most sought-after vehicles – under the roof of Barrett-Jackson gives someone the 'last' chance to own this unique piece of automotive history, and Dodge//SRT the opportunity to raise money for a cause close to our hearts", said FCA's Steve Beahm. In addition to the cars, the sale will include memorabilia and a Demon Crate, which includes narrow, drag-spec front tires, performance modules and track tools. The auction is held from June 20th to 23rd. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: FCA Dodge Auctions Coupe Performance FCA dodge demon