2022 Dodge Charger R/t on 2040-cars

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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Speedkore AWD twin-turbo Carbon Charger, best birthday gift ever

The backstory the Speedkore Performance AWD twin-turbo Carbon Charger teased a couple of weeks ago might be cooler than the car itself. Alan Palermo commissioned the carbon-fiber-bodied Dodge Demon Speedkore brought to SEMA last year, the one that supplanted the 6.2-liter Hellcat V8's supercharger with twin 6875 Precision Billet T4 turbos. That blasted the Demon's usual 840 horsepower up to 1,400 hp at the flywheel, 1,203 hp at the rear tires, good for an 8.77-second quarter-mile time at 162 miles per hour. Palermo's older brother remarked, "He liked the car but was more of a four-door guy," so Alan commissioned the AWD Carbon Charger as a 65th birthday gift for his sibling. Speedkore worked with Magnaflow on the sedan, starting with a 2019 Charger Pursuit as a base. The Wisconsin tuner secured a 2020 widebody Charger from Dodge, then 3D-scanned the bodywork to create the molds reproducing most of the sheetmetal in pre-preg carbon fiber. The hood, bumpers, fenders, rockers, rear spoiler, and rear diffuser are all fashioned from the lightweight stuff.  Beyond those Precision turbos laid in by Gearhead Fabrications, Speedkore installed a custom upper plenum, Boost Leash C02 progressive boost controller, custom Thitek heads, a Fore Innovations triple-pump fuel system feeding Injector Dynamics 1,700-cc injectors, and custom HP Tuners engine software calibration. Test results showed 1,525 hp at the crank when running 26 pounds of boost.  Hellraiser Performance engineered a new transmission working an FTI torque converter at one end and a carbon fiber driveshaft at the other. Instead of fortifying an off-the-shelf AWD system, Traction Products supplied a custom transfer case machined from billet shunting power to a set of Bogart Competition Series wheels wearing Mickey Thompson ET street rubber.  Speedkore fitted last year's Demon with a front-exit twin exhaust, with a single opening on each front fender, and left the rear bumper cutouts for the traditional exhaust empty. With the Carbon Charger sedan more of a family guy, Magnaflow sorted out a quad-pipe front-exit exhaust with two openings on each front fender, and ran a three-inch stainless steel Competition Series exhaust to the rear. The driver can switch between the two, the latter version providing a "moderate interior sound."  The folks at Speedkore say they'll keep tweaking the Carbon Charger after the show to get it right for the senior Palermo. We say, "Happy birthday, sir. Enjoy."

Dodge Viper plant will close for good Aug. 31

It has been a long time coming, an end rumored since at least 2015, but after 25 years, the Dodge Viper's demise is nigh. Production of the $90,000 bespoke sports car is ending. Therefore, FCA will be shutting down its Conner Assembly Plant on Aug. 31. Automotive News reports that the Detroit plant will be shutting down. The car has been hand-built there since 1995, save for a hiatus in 2010-13 (production began at FCA's Mack Plant in 1992). The Prowler was built there, too, from 1997 to 2002. More than 80 workers currently build the Viper, making Conner FCA's smallest assembly facility. But not many Vipers are sold - 630 last year - despite an enthusiastic following. And of course FCA's own 707-horsepower Dodge Challenger and Charger SRT Hellcats and new 840-horsepower Challenger SRT Demon can't help matters. But the last straw is the fact the Viper can't comply with new safety requirements going into effect. On the bright side, the UAW has seen the plant closure coming since 2015, and FCA has told the state of Michigan that it expects to find positions at other plants for the Viper crew. FCA has been celebrating the Viper valedictory for a couple of years now, offering serialized special editions, including the $121,000 Viper ACR, and touting the ability to build unique Vipers with its "1 of 1" customization program, with a choice of 16,000 unique paint colors and 48,000 unique stripe combinations. Related Video: