2018 Dodge Charger on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 2005 Dodge Neon AAR

Chrysler sold the Neon in North America for the 1995 through 2005 model years, with respectable sales for most of that period. The Neon had decent power for the price, and could be very quick on a road course in the hands of a good driver. With so many made, the Neon came to have a strong aftermarket for performance and customizing components, and many owners opted to spruce up their cars for added coolness. Here's a last-year-of-production Dodge Neon SXT with some SRT-4 body components and aftermarket "AAR" stripes, spotted in a self-service yard in Fargo, N.D. Chrysler sold AAR-badged Plymouth 'Cudas in 1970, inspired by Dan Gurney's All American Racers team in SCCA racing, and the stripes on those cars looked great. However, no factory-made AAR Neons ever came off the assembly line, so the owner of this car applied these aftermarket stripes. The VIN tells me it's an ordinary Neon SXT. The SRT-4 hood looks mean. While this car does have a proper manual transmission, its power came from a distinctly non-SRT naturally-aspirated 2.0-liter 16-valve engine. With 132 horses, this car would have been reasonably quick. Brake calipers look better with the application of a little spray paint. Someone loved this car very much, so it made me sad to see it among all the rust victims of Fargo. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "Here comes the hot Neon SXT. Always sporty and sooo extra good!"

Dodge Demon makes so much torque, it needs stronger driveline parts

Torque is a lovely thing, a sweet and wonderful force that twists and pulls and can help propel a two-ton metal box forward at comical speeds. Torque is also fickle and will bend and break those same metal parts without a second thought, which is why the new Dodge Demon is compensating for its increased torque with some new re-engineered and reinforced parts. And there's software intended to combat wheel hop, which one of the most dramatic ways torque can break stuff. Week 8's video, "Race-hardened Parts," gives a hint towards what all these new parts can do. While we still don't know how much torque the Demon will throw out, we do know it's enough to warrant an upgraded prop shaft, half shafts, and a differential housing. The Challenger Hellcat, which is the basis for the Demon, makes 650 pound-feet of torque already. The new parts will go a long way toward making sure the work from the Demon's engine is properly translated into motion by those Nitto drag radials. The new prop shaft uses high-strength steel, heat-treated stub-shafts, and increases the tube thickness by 20 percent for a 15 percent increase in torque capacity. Additionally, Dodge says the upgraded differential housing allows for a 30 percent increase in torque capacity by using heat-treated A383 aluminum alloy and a higher strength shot-peened gear set. The 41-spline half shafts that deliver 20 percent increased torque capacity through the use of high-strength low alloy steel and 8-ball joints. In addition to the hardware, the Launch Assist software has been tuned to help alleviate wheel hop. Dodge says the Demon is the first factory production car that uses wheel speed sensors to detect hop and momentarily cut torque to compensate. This means a driver can keep their foot planted on the floor while the computer sorts out the traction. Previously, the best solution was to back off the throttle to manually cut the load. Finally, the Dodge Demon will offer a four-point harness mounting bar as an optional accessory. The part will be supplied by Speedlogix and fits in place of the deleted rear seat. Customers can install the bar without having to hack apart their cars to find a proper mounting point. Look for more teasers and info on ifyouknowyouknow.com in the lead-up to the Demon's debut at the 2017 New York Auto Show. Related Video: Image Credit: FCA Dodge Performance dodge demon dodge hellcat