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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Small 3-row crossover SUVs specifications compared on paper

There's no shortage of three-row vehicles on the market for carrying seven or more people and their stuff wherever they all need to go. Just about every car company has at least one large crossover or traditional SUV with three rows of seats, and there are still plenty of minivans to pick from. But most of these vehicles are large, pricey, and frequently thirsty. Fortunately, there are still a handful of smaller crossovers that deliver 7-passenger capability in a smaller, cheaper package. We've gathered four of the small three-row set here to compare them based on space, power, fuel economy, pricing, and more. They include the very old Dodge Journey, the slightly less old Mitsubishi Outlander and Kia Sorento, and the relatively new Volkswagen Tiguan. You can see the raw numbers in the chart below, followed by a more detailed breakdown and some notes on how we like each of these vehicles. For in-depth opinions on the vehicles, be sure to check out our full reviews, and if you want to compare these with other vehicles, try out our comparison tools. Engines, transmissions and performance Interestingly, three of the four crossovers here utilize similar engines for their four-cylinder offerings. The Dodge, Kia and Mitsubishi all feature naturally aspirated 2.4-liter four-cylinder engines. Only the Volkswagen Tiguan chooses turbocharging and a smaller 2.0-liter displacement. But because of its turbocharger, the Tiguan's four-cylinder is easily the most potent, making a healthy 221 pound-feet of torque, which is more than 40 more than the Sorento, the crossover with the next most torque. The VW is also second-most powerful, just one horse behind the Sorento. The Outlander is the least powerful in the four-cylinder class. The Journey is only barely better, but it will probably feel as slow or worse thanks to its ancient 4-speed automatic. The four-cylinder Sorento and Outlander each have 6-speed automatic transmissions, and the VW has an 8-speed. The Sorento with a V6 has an 8-speed, too. View 17 Photos Moving up to the V6 class, the Outlander is once again at the bottom. It actually makes less torque than the turbo VW Tiguan. The Journey and Sorento are almost perfectly matched. The Journey makes a bit more torque; the Sorento makes a bit more power. The Journey also gets upgraded to a 6-speed automatic. Another powertrain consideration to bare in mind is whether all-wheel-drive is necessary.

Ranking Dodge's Charger Hellcat with the fastest sedans in the world

"This is a car that most brands would never bring to market." - Tim Kuniskis
Dodge CEO Tim Kuniskis had reason to be confident, perhaps even a bit cocky at the reveal of his brand's newest halo car, the 2015 Dodge Charger SRT Hellcat. As he said simply, it's the "quickest, fastest and most powerful sedan in the world."