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Hellcrate 6.2-liter V8 delivers plug-and-play Hellcat hype to SEMA

SEMA just provided another entry for the folder marked "What A Time To Be Alive," with Mopar's announcement of the "Hellcrate" 6.2-liter supercharged Crate HEMI engine. Enthusiasts have been desperate to upgrade their vintage rides with the woozy thrills provided by Dodge's Hellcat motor, so Mopar answered. The Hellcrate engine assembly ships in plug-and-play configuration, in specially designed packaging with "Hellcrate" logos. The assembly sells separately from the Hellcrate engine kit, the kit adding a powertrain control module, power distribution center, engine wiring harness, chassis harness, accelerator pedal, ground jumper, oxygen sensors, charge air temperature sensors, and fuel pump control module. The PCM comes programmed with the production-car engine's 707 horsepower and 650 pound-feet of torque. An optional front-end accessory drive kit contributes peripherals like alternator, power steering pump, belts, and pulleys. Don't bother trying to lash up a sleeper 1997 Chrysler Sebring, though; Mopar tuned the Hellcrate for pre-1976 vehicles and manual transmissions. The engine assembly retails for an MSRP of $19,530, and the kit wants a further $2,195. Mopar didn't announce pricing for the accessory drive kit. The engine and kit come with a three-year, unlimited-mileage warranty when bought together. The Mopar Hemi Crate website will be happy to take your orders as of now. For help envisioning the possibilities, stop by Fiat Chrysler's 15,345-square-foot SEMA booth to check out the Limelight Green, Hellcrate-powered 1970 Plymouth Superbird clone worked up by Mark Worman of Velocity's " Graveyard Carz." While you're there you might as well peep Worman's encore, a 1968 Plymouth GTX stuffed with Mopar's 392 Crate HEMI in place of the original 440 big block, and the 1937 Dodge pickup that swallowed a Mopar 345 Crate HEMI. Mopar's come a long way from its original product: antifreeze products. Tomorrow it'll be Jeep's turn to ring the SEMA bells, once the noise dies down from the Mopar-jacked Wrangler Switchback, CJ66 and Jeep Shortcut. You can watch the brand's presentation online at 7:26 p.m. ET/4:26 p.m. PT. Until then, we're going to work the angles on a Hellcrate-powered Plymouth Volare. The sedan, naturally. Because we're practical. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Recharge Wrap-up: LA Auto Show may feature updated Cadillac ELR, Uber expands Chicago HQ

A Kentucky man has converted his 1939 Dodge pickup to an electric vehicle. Al Gajda of Lexington built the electric truck, which he now uses as his daily driver. "I take advantage of any excuse to drive it; just banging around town, errands, short runs on the interstate, delivering my granddaughter to school in the morning," he says. It is powered by a lithium-ion phosphate battery, which is mounted in a wooden box on the truck bed, and gets about 100 miles per charge. Read more at the Lexington Herald-Leader. Elon Musk will speak at the Automotive News World Congress in January. The Tesla CEO is a featured speaker for the program, "Setting the Pace in a Thriving Market." The event takes place in Detroit, which could lead to an interesting mix of people in the audience, and Musk will speak on January 13. Read more at Automotive News. Production of the Toyota Rav4 EV has ended. The shipment of the final Toyota EVs concludes Toyota's deal to source batteries from Tesla. Of the 2,600 Rav4 EVs to be produced, there are probably just a few hundred left to be sold, most of which are likely to be gone by the end of October. Read more at Inside EVs. Cadillac will likely show an improved version of the ELR at the Los Angeles Auto Show in November. The 2016 ELR will include unspecified "engineering enhancements," according to Cadillac spokesman David Caldwell. There will be no 2015 model, as the 2014 model will be sold until the 2016 ELR goes on sale in the first half 2015. Read more at Edmunds. Uber executives, along with Illinois Governor Pat Quinn, have announced a major expansion of the ride-hailing company's Chicago headquarters. Uber also plans to add 420 jobs by the end of 2016. "Uber's new expanded headquarters will allow the company to continue its rapid growth and serve its riders and drivers throughout Illinois," says Governor Quinn. Last month, Quinn vetoed legislation that would have put restrictions on companies like Uber in the state. Read more in the press release below. Governor Quinn and Uber Announce Major Chicago Headquarters Expansion Innovative Ridesharing Company to Add 420 Jobs by End of 2016 CHICAGO, Sept. 29, 2014 /PRNewswire-USNewswire/ -- Governor Pat Quinn and Uber executives today announced that the ridesharing giant is moving forward with creating 420 new jobs by the end of 2016 in a major expansion of its Chicago regional headquarters.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.