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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

25,000 Jeep Grand Cherokee, Dodge Durango SUVs recalled over brake feel

Chrysler has announced that it is recalling over 25,000 Jeep Grand Cherokee and Dodge Durango SUVs from several markets over concerns about brake feel under hard braking. The affected models are from the 2012 and 2013 model years, although the actual dates of production aren't available. 18,700 are in the US, while 825 are in Canada, 530 are in Mexico and a further 5,200 outside of North America.
According to a statement, Chrysler was informed of the issue by a component supplier for the Ready Alert Braking system, which primes the brakes in anticipation of an emergency stop. A component in the system was restricting the flow of brake fluid too much.
As Chrysler is quick to point out, the way the brakes functioned was in compliance with regulations and there are no reported cases of drivers losing braking power. Instead, the issue rests with what Chrysler calls a pedal feel that "was not consistent with customer expectations." So it would seem Chrysler is being proactive and fixing a problem not because there's a legal issue at work, but simply because it doesn't feel the way the manufacturer wants it to. Well done.

Police officer fired for sexually harassing a young woman

A police officer in Jackson, Mississippi was fired after a video surfaced on Tuesday of him sexually harassing a young woman from his patrol car. According to WAPT, Officer Darryl Stasher of the Jackson Mississippi Police Department rolled up to two young women walking down the street and began talking to them through the driver's side window of his patrol car. During his discourse, his language because coarser and more suggestive. He gave one young woman his number and told her that he was "going to take care of her" and that he wanted to "do more than talk". He also suggested that the two should "get a room" together. The whole exchange was caught on video, and soon after the incident the young woman uploaded the footage to Facebook where it quickly went viral. It didn't take long for the Jackson Police Department to get wind of the video. "The Jackson Police Department does have possession of the video that was posted to Facebook by the young lady," said JPD Commander Tyree Jones. "Chief (Lee) Vance found the video to be very disturbing. He is very disappointed due to the content that's in the video." Upon learning of the video, JPD put Officer Stasher on desk duty pending the results of an internal affairs investigation. Stasher, who worked for at least eight years for JPD in the second precinct, was fired soon after the investigation finished. Related Video: