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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

We cruised Woodward in the 2015 Dodge Challenger SRT Hellcat [w/video]

We were definitely rock stars at the 20th edition of the Dream Cruise.
The yell came from somewhere in the crowd: "Hey Hellcat, push it!" We obliged with a jab of the throttle, and the 707 horses of the 2015 Dodge Challenger SRT Hellcat roared to life. It went on like this. All weekend. It's one thing to attend the Woodward Dream Cruise, it's quite another to star in it.

Dodge Challenger Scat Pack adds power and noise, with a warranty

If you want to go fast, there's certainly nothing wrong with the Dodge Challenger SRT8. With 470 horsepower and 470 pound-feet of torque for 2014, there's certainly not much to complain about. But what if you want something more aftermarket in flavor? There's no shortage of options, but while turning to the tuner world will make your car plenty fast, that extra power won't just shred rear tires, it'll torch your warranty, as well. That's where Dodge's Scat Pack comes in.
With three stages of mods for both the 5.7 and 6.4-liter Hemi V8s Challenger (as well as the 5.7-liter Charger and, soon, the four-pot Dart), the Scat Pack cars give drivers all the power, aggression and noise of a heavily modded aftermarket car while maintaining the piece of mind provided by the Dodge warranty.
Power gets bumped up to 485 horsepower and 475 pound-feet of torque with the 6.4-liter Scat Pack, while the 5.7-liter can provide up to 58 hp and 47 lb-ft of torque to add to the stock engine's 375 horsepower and 410 pound-feet. It's the latter engine that can really get some work done, with upgrades ranging from the mundane - intake and exhaust - to the racy, like the ported heads and high-flow headers.