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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

2016 Dodge Viper ACR First Drive [w/video]

The Dodge Viper is not a comfortable car. Livable, yes. The interior is covered in fine materials. But you still climb over a hot door sill to enter the tiny cabin. And the frequency range of the engine's noises seem specifically designed to cause headaches. What happens, then, if you remove all pretense of civility from a Viper and add equipment solely aimed at improving lap times? You would have the 2016 Dodge Viper ACR. In terms of achieving its purpose, this car is a absolute success. In many ways it's also the most honest Viper of the current generation. Prices start at $121,990 (including $2,100 gas-guzzler tax and $1,995 destination), or $32,900 more than the least expensive Viper. In ACR trim, the Viper loses the under-carpet padding, 9 of 12 speakers plus amplifier, carpet and trim from the cargo area, and sound deadening in front of the rear wheel wells. The parts of the interior still covered add healthy amounts of Alcantara or optional carbon fiber. That weight loss is compensated by the addition of go-fast bits like the giant rear wing (or the larger "x-wing" on the Extreme Aero Package), 10-way adjustable Bilstein Motorsports shocks, Brembo carbon-ceramic brakes, a rear diffuser, and a front splitter. Total claimed curb weight is 3,392 pounds in Aero trim (standard ACR trim is 18 pounds lighter), which is within a few stone of the rest of the Viper lineup. The diffuser strakes and leading edge of the splitter are removable, made to be replaced after rubbing on track tarmac and make street driving slightly more practical. Not that you'd want to drive the ACR on the street, with the lack of noise insulation and spring rates twice as stiff as the Viper TA, but it is street-legal. Dodge claims the DOT-approved Kumho Ecsta V720 tires on the ACR allow faster lap times than some race compound tires. Our test was limited to on-track shenanigans at Virginia International Raceway. Which is fitting because we wouldn't have anything good to say about driving the car on the street. The ACR is, essentially, a race car sold in the showroom, although with the Viper's 1 of 1 customization program, your custom build can include as many creature comforts as you like. Lined up in pit lane at VIR, the Viper ACRs for our evaluation blur the air with heat shimmer. All of the test cars have air conditioning, but that shuts off at full throttle with a six-second reset.

The Dodge Neon is alive!

"Holy crap! It's a new Dodge Neon! Like a new new one." Oddly, no one else on the Cancun resort shuttle seemed to notice. Or care. Ogling Mexican-market compact sedans is apparently something exclusive to automotive journalists on vacation. Yet there it was, fittingly on Dio de los Muertos, in all its resurrected glory. With a margarita in hand and an ocean in front of me, ignored, I turned my attention to my phone to get to the bottom of Neon version 3.0. Introduced for 2016, today's Dodge Neon is based upon and built alongside the Fiat Tipo/Egea, a C segment compact sedan co-developed by Fiat and Turkish industrial outfit Koc Holding. More than 125,000 were sold last year in Europe, with another 47,000 in Turkey. It's also sold in the Middle East and Africa, with Mexico alone getting the Neon version. Exterior styling is really the only difference, and then, only the crosshair grille manages to identify it as a Dodge. Then again, the same could be said for the not-so-dearly departed Dart, which belonged to the same segment. It was much bigger, though, with an extra 6 inches of overall length and 3 inches of wheelbase (which, as I just discovered, is "distancia entre ejes" en espanol). The Neon interior, not surprisingly, is pretty much the same as its Fiat siblings. The dash has two variations. A bigger, upgrade touchscreen resides in a dash-mounted, tablet-style infotainment pod, but the standard stereo head unit or 5-inch touchscreen upgrade fits into a binnacle shared with the instrument panel. It's a bit more like the Challenger, Charger, and yes, Dart in this regard, but in total, the Neon's cabin design is also less blocky and more organic in appearance. The switchgear is pure Fiat, but the steering wheel has the same control layout as Dodges, Jeeps and Chryslers. Power comes from the Challenger Scat Pack's 6.4-liter Hemi V8. No, it doesn't, I totally got you. The standard engine, dubbed FIRE, is a 1.4-liter naturally aspirated four-cylinder good for 95 horsepower and 94 pound-feet of torque. So, less than the Scat Pack. The optional engine, dubbed E.TorQ, which is in no way related to the Ram's eTorque mild hybrid system and not especially eTorquey, is a 1.6-liter naturally aspirated four-cylinder good for 110 hp and 112 lb-ft. Sadly, the Neon color selection is in no way neon, which probably doesn't matter since virtually every car on the Yucatan peninsula is painted white.