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SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

The Dodge Demon's massive hood scoop sucks air like a jet intake

You know what they say about cars with big hood scoops? They usually hide big blowers. At least that's the case with the Dodge Demon and its 45-inch wide hood scoop, the largest ever fitted to a factory production car. The fifth Demon teaser, "Forced Induction," shows off the increased capacity of the car's air intake and the resurrection of the Air Grabber hood scoop on Dodge's upcoming quarter-mile killer. View 4 Photos As with previous teasers, few details have been given outside of the Subaru-trouncing scoop's dimensions. Dodge says the scoop drops air inlet temperatures by more than 30 degrees. Where the more pedestrian Hellcat only has one air catcher headlight, both inner lights on the Demon are used to feed in air. The hood itself appears to channel air in and to the right into a new airbox that appears to be fitted with a K&N-style filter. Dodge seems intent on preventing any asthma issues with the new car. Standing in front of the car might literally take your breath away. Outside of that, the images don't show any new cryptic messages like previous teasers, or at least none that we can spot. One thing we did notice was that the engine block appears to be painted red, not orange like on the Hellcat. Doing some back and forth comparison also shows that the supercharger appears to be the same size as the current one. Of course, this is all speculative, so if you spot anything, drop a note in the comments. Related Video: