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Chrysler teases upcoming outlay of SEMA cars

Fiat Chrysler Automobiles is hauling a multitude of modified models to the annual SEMA show in Las Vegas this November, and the company is releasing the first teasing sketches of many of them.
Unfortunately, FCA isn't giving many solid details on any of the concepts other than saying the vehicles from Chrysler, Jeep, Dodge, Ram and Fiat all benefit from tuning from its Mopar performance brand. The teaser photos include a sinister-looking Chrysler 200S, Fiat 500 Abarth with two-tone paint and a scorpion on the hood, a red and black 500L, seemingly two different takes on the Jeep Renegade, a green Dodge Challenger wearing the T/A badge, an orange and black Dart, a very neon Charger, just the outline of a red and black Viper, a Ram ProMaster in Mopar livery and a Ram pickup called the Outdoorsman.
Take a look through the gallery to see what you think of the sketches for these concepts, and scroll down for the full announcement from FCA.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Durango could get eTorque mild hybrid system in 2020

The 2020 Dodge Durango appears slated to get a mild-hybrid powertrain option. That's the word from moparinsiders.com, which unearthed the news from documents relating to contract negotiation between the FCA and the UAW. Although the documents give no further details, it's a pretty safe bet that we're talking about Chrysler's eTorque mild-hybrid system, which was introduced on the Ram 1500 pickup and has since been extended to the Jeep Wrangler. Currently, the Wrangler offers the eTorque system on the 2.0-liter inline-four and the 3.6-liter Pentastar V6, both on the Sahara model only, while the Ram 1500 makes the mild-hybrid system standard with the 3.6-liter V6 and an option with the 5.7-liter Hemi V8. The V6 eTorque powertrain makes 305 horsepower and 269 pound-feet of torque (Ram) or 285 horsepower and 260 pound-feet (Wrangler). The Wrangler's four-cylinder eTorque is good for 270 horses and 295 lb-ft. The V8 version in the Ram is good for 395 horsepower and 410 lb-ft of torque. In all cases, the eTorque system does not increase peak output over the standard version of the gasoline engine. The mild-hybrid system does provide a minor fuel-economy boost. In the Wrangler, the 3.6-liter with eTorque has EPA city estimates that are 1 mpg better than without the system. On the Ram's V8, eTorque adds 2 mpg city and 1 mpg highway. (The 2.0-liter sees no improvement in its EPA ratings.) It's not known whether the Durango will add eTorque to its V6, or V8, or both. Either engine could do with a fuel-economy boost, as the V6 is EPA rated at 19/26 mpg city/highway (RWD) and 18/25 mpg (AWD), while the V8 version has estimates of 14/22 mpg. Related Video: