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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Challenger Hellcat valet mode angers parking attendant

I spent over three years as a valet. It was good money and an excellent second job when I was getting my start as a writer – ten hours per week at the small restaurant I worked for was good for anywhere from $150 to $250. Over those years, I can say with absolute confidence I never goofed off in someone's car. Unfortunately, not all valets are so trustworthy. Like these idiots. Apparently, a Dodge Challenger Hellcat owner captured the valets at Universal Studios in Florida on his dashcam messing about behind the wheel of his 707-horsepower muscle car. One valet is behind the wheel and there's another riding shotgun as they aimlessly wander about the parking lot, lamenting the fact that the owner (wisely) engaged valet mode before handing over the keys. "We can't do anything," they whine. The owner, for his part, seemed pretty cool about the whole thing, writing in the YouTube description that he purposely kicked up the exposure at the end of the video to hide the identities of the valets. He also added that they didn't do anything wrong – this former valet agrees to disagree, based on the over four minutes it takes to actually park the car – and that he was thankful for valet mode. You can check out the video above – be warned, though, there is some language in it. And remember, if you valet your car, use valet mode, check the odometer when you drop off and pick up, and if everything checks out, give the poor guys a tip. Want more recent Hellcat news? Check out the Wrangler Trailcat concept headed to the Easter Jeep Safari in Moab, photos of a possible Hellcat HD Ram pickup, and spy shots of the Hellcat-engined Jeep Grand Cherokee Trackhawk. It's been a good week for 707-hp Mopars. Related Video:

2019 Dodge Challenger Review and Buying Guide | Cause we still review awesome cars, too

The Dodge Challenger has now been kicking around without a complete redesign for a decade, yet it actually seems to be getting more popular in its old age. Credit a substantial overhaul a few years ago, constant tinkering, and a yearly roll out of exciting new variants. For the 2019 Dodge Challenger, we welcome the 797-horsepower Hellcat Redeye and R/T Scat Pack Widebody. However, there's an inherent honesty and unique goodness to the Challenger that allows it to still duke it out with the Ford Mustang and Chevy Camaro – despite those age-old rivals' transformation into something more akin to a sports car. The Challenger, by contrast, is 100% muscle car more concerned with straight-line performance than handling precision. It's also much bigger and practical, lending itself better to daily driver duty. That, plus its distinctive style and diverse model lineup, make it easy to see why the Challenger continues to enjoy such massive success. You can certainly count us among its fans. What's new for 2019? We say goodbye to the SRT 392 and Demon, but hello to the 797-horsepower Hellcat Redeye and R/T Scat Pack Widebody. The regular Hellcat gets a 10-hp bump as well as a new "dual snorkel" hood. Further down the Challenger pecking order, you can now get all-wheel drive on the base SXT. What's the interior and in-car technology like? The Challenger's interior certainly isn't as characterful and flamboyant as its exterior would suggest. The Mustang and Camaro are more interesting and distinctive inside. Still, there are some interesting design flourishes that spruce things up, from the base trim's standard houndstooth cloth to the two-tone leather choices available as options. Besides, we're not sure how flamboyant you need the interior to be in a car available in electric orange, blue, green and purple paint colors. Furthermore, what the Challenger interior may lack in visual pizzazz, it makes up for with space (see below) and technology. A 7-inch touchscreen is standard, but all trim levels have an 8.4-inch version available as an option or standard. Both are among the easiest to use in the industry, and we prefer the 8.4-inch unit in particular to what's offered by the Camaro and Mustang. Heck, the Ford doesn't even come standard with a touchscreen, let alone the Apple CarPlay and Android Auto that are included on every Challenger. How big is it? For a performance coupe, the Challenger is enormous.