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Stellantis announces ‘Circular Economy’ business to drive revenue, decarbonization

Stellantis has already announced its plans to reach net-zero carbon emissions by 2038. Today, the automaker has announced a new business unit to help it reach that goal while generating 2 billion euros per year in revenue by 2030. The “Circular Economy” business will help make revenue less dependent on finite, rare and ecologically problematic materials. The Circular Economy model features what Stellantis calls a “4R” strategy, comprising remanufacturing, repair, reuse and recycling. The goal is to make materials last as long as they can, reducing reliance on the acquisition of those precious new materials in the future by returning them to the business loop when theyÂ’ve reached the end of their first life. Through these processes, Stellantis says it can save up to 80% raw material and 50% energy compared to manufacturing a new part. Remanufacturing, or “reman” in Stellantis shorthand, means dismantling, cleaning and rebuilding parts to OEM spec. Nearly 12,000 remanufactured parts are available for customers to purchase. Some remanufacturing is done in-house, and some with partners and through joint ventures. Repair is pretty obvious — fixing parts to put back into vehicles. This also consists of reconditioning, to make a vehicle feel like new. Stellantis boasts 21 “e-repair” centers for repairing electric vehicle batteries.  Reuse refers to parts still in good condition from end-of-life vehicles sold as-is. Stellantis says it has 4.5 million multi-brand parts in inventory. These are sold in 155 countries through the B-Parts e-commerce platform. Reuse also refers second-life options, such as using batteries outside of automotive purposes. Recycling involves dismantling parts and scraps back into raw material form that is then looped back into the manufacturing process. Stellantis says it has collected 1 million parts for recycling in the past six months. Recycling doesnÂ’t get counted in that aforementioned 2 billion euros of revenue, but it does save the company money on acquisition of raw materials. As for batteries, specifically, Stellantis expects this recycling business to ramp up after 2030, when the packs currently in service begin to reach the end of their lifecycle. Stellantis will use its new “SUSTAINera” label to denote parts that are offered as part of its Circular Economy business.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Thieves stealing Dodge and Ram vehicles right off factory lots

Stellantis-operated storage lots in and around Detroit have been hit by a wave of thefts in recent weeks. Thieves are getting their hands on new, high-end models such as the Dodge Challenger Hellcat by going straight to the source, helping themselves, and driving off. Detroit news channel WDIV Local 4 reported that over half a dozen new cars and trucks have been stolen from various storage lots since the beginning of 2022. On March 10, five Ram trucks were taken from a secured facility in Shelby Township. Several more Ram trucks were stolen on March 8, and one smashed into a semi truck's trailer as it attempted to get away. On March 3, thieves took three Dodge Challenger Hellcat models from a lot in Auburn Hills. And, on February 28, a Jeep Grand Cherokee Trackhawk and a Dodge Challenger Hellcat were stolen from a lot near the Jefferson North assembly plant. Many of the vehicles that thieves are targeting cost nearly $100,000. Stealing a new car from a storage lot is reportedly easier than it might sound. Citing anonymous sources, WDIV explained that the keys are normally left inside of the vehicles while they're parked on the storage lot, waiting to be dispatched to dealers. Security guards patrol the property, yet the thieves are finding ways to sneak into the lot, hop in a car, and drive off by ramming through the gates. Stellantis told the news channel that the Sterling Heights Police Department is investigating the thefts, and that at least one of the lots is managed by a third-party company. It declined to comment on the number of vehicles stolen or the methods used because the investigation is ongoing. In the meantime, the Sterling Heights Police Department plans to send extra patrol cars to the areas around the storage lots. There's no word on whether the missing cars have been found. And, this isn't the first time that thieves have stolen new V8-powered Dodge and Ram vehicles in the Detroit area. In October 2021, thieves stole four cars from a Dodge and Ram dealership about an hour away from Detroit; one was a rare 2021 Durango SRT Hellcat. All four cars were recovered, though the Durango was stuffed into a wall. And, in May 2018, eight Ram trucks were stolen from a factory in Warren, Michigan, by thieves who got away by driving through the main gates.