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Marchionne nixes talk of a reborn Dodge Viper

UPDATE: According to Automobile Magazine's Todd Lassa, FCA chief Sergio Marchionne shot down the idea of a reborn Viper, saying "it's not in the plan." Marchionne was referring to Fiat Chrysler's five-year plan, which we've been covering in bits and pieces as the news filters out. But it's not out of the realm of possibility, apparently, as Marchionne reportedly said he'd be happy to see the reptilian supercar back in production. And it's not all bad news, anyway. A reborn Alfa Romeo 8C will get a carbon-fiber chassis holding a mid-mounted twin-turbo V6. With more than 700 horsepower, including an electrically-driven front axle, the car should hit 62 mph in fewer than 3 seconds. Also, three versions of a Maserati Alfieri will be produced, including a convertible. An electrified all-wheel-drive powertrain is planned. So, performance is coming from FCA, it just may not be from Dodge. View 36 Photos First came the mourning for the Dodge Viper, which ended production last year. Then came the Viper's continued sales run as a "Zombie Car;" we just wrote about how the Viper has racked up 11 sales so far this year, two of them in April. Now Car and Driver reports that the two-seater snake will return shorty for its second encore after being discontinued in 2009. The mag isn't equivocal about it, either, writing, "trust us: A new Viper is happening." It won't, however, be the same Viper that brought ten-cylinder brass knuckles to shake down other coupes for their wallets and jewelry. CD says we should expect the same front-mid-engine layout and rear-wheel drive tucked into a new spaceframe. That engine will lose two cylinders, with Chrysler's next-gen, aluminum-block V8 Hemi slotting into the engine bay. The previous Viper's V10 had grown to 8.4 liters and 640 horsepower by the time it drove into the sunset. CD guesses the coming Viper will start with a naturally-aspirated version of the Hemi V8 working up around 550 horsepower. Healthy doses of aluminum and carbon fiber would restrain the car's weight, on top of the weight loss from swapping an iron V10 for an aluminum V8. SRT could tart up the horsepower with a few performance trims, before a supercharged V8 with 700-plus horsepower arrives at some point after launch. The mag also suspects the initial offering will be a convertible, the hardtop appearing "a few years after launch," which could coincide with the more powerful engine. A row-your-own shifter will sit between the seats.

Junkyard Gem: 2005 Dodge Neon AAR

Chrysler sold the Neon in North America for the 1995 through 2005 model years, with respectable sales for most of that period. The Neon had decent power for the price, and could be very quick on a road course in the hands of a good driver. With so many made, the Neon came to have a strong aftermarket for performance and customizing components, and many owners opted to spruce up their cars for added coolness. Here's a last-year-of-production Dodge Neon SXT with some SRT-4 body components and aftermarket "AAR" stripes, spotted in a self-service yard in Fargo, N.D. Chrysler sold AAR-badged Plymouth 'Cudas in 1970, inspired by Dan Gurney's All American Racers team in SCCA racing, and the stripes on those cars looked great. However, no factory-made AAR Neons ever came off the assembly line, so the owner of this car applied these aftermarket stripes. The VIN tells me it's an ordinary Neon SXT. The SRT-4 hood looks mean. While this car does have a proper manual transmission, its power came from a distinctly non-SRT naturally-aspirated 2.0-liter 16-valve engine. With 132 horses, this car would have been reasonably quick. Brake calipers look better with the application of a little spray paint. Someone loved this car very much, so it made me sad to see it among all the rust victims of Fargo. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "Here comes the hot Neon SXT. Always sporty and sooo extra good!"

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.