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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Get a peek at the Dodge Demon in the new Fate of the Furious trailer

Will all of the news that comes out, Thursdays should now be referred to as Demon Days (no relation to the 2005 album by Gorillaz), at least until April. In addition to this morning's news on the Dodge Demon's Launch Assist and beefed-up components, the automaker released a trailer/commercial for The Fate of the Furious that shows a Dodge barrage and a few quick looks at the new car. The film, which opens days after the Demon's debut at the 2017 New York International Auto Show, is packed full of Dodge, SRT, and FCA products. While the few cars shown in the garage look superficially like Demons, they appear to just be standard Hellcats – the hood is wrong, and they are missing the fender flares. On the other hand, the ones in the trailer's chase scene appear to be the real deal, or at least made to look like it, with the big AirGrabber hood scoop and wide-body fender flares. We've seen a few of these cars already on the film's set, so this is no real surprise. The ad itself is a bit strange. The shots of the woman standing in front of the SRT lineup appear to be cut into footage from the film, so she's not actually talking to the cast in these scenes. That's why a narrow-body car bursts through the wall and becomes a wide-body Demon-like thing. Well, the Fast and Furious franchise was built on bad dialog and over the top car stunts, so par for the course? The film debuts on April 14, and expect the Demon around that time, too. Related Video: News Source: Dodge/YouTube TV/Movies Dodge Performance dodge demon dodge hellcat the fate of the furious

2019 Dodge Challenger R/T Scat Pack Widebody Drivers' Notes | Widebody for everybody

The 2019 and soon to be 2020 Dodge Challenger R/T Scat Pack Widebody is another Challenger dart thrown against the wall by Dodge. It takes the desirable Widebody package we’ve seen on Hellcats and applies it to the naturally aspirated Scat Pack with the 6.4-liter V8. This kit includes stiffer adaptive shocks, stiffer springs, larger stabilizer bars, big Brembo brakes, a 3.09 rear axle ratio, 20-inch forged wheels and massive 305 section-width tires on all four corners. Most important of all, you get the special Widebody fender flares that give the car its signature look. The package is $6,000 on top of a regular Scat Pack. That means the cheapest youÂ’ll step into a Scat Pack Widebody is $46,740. The Widebody that rolled through our offices came in at a much-higher $57,295 after a number of options were tacked on. Many of these, you can skip. The 485 horsepower and 475 pound-feet of torque that comes standard is the most important aspect of this big coupe. Several packages costing more than $1,000 each add convenience and driver assistance tech, and the Harman/Kardon system is a hefty $1,595. With such a loud engine and exhaust, itÂ’s hardly worthwhile. Our tester also had the $1,595 eight-speed automatic transmission. ThisÂ’ll let you scare unsuspecting bystanders with the remote start system, but opting for a manual is an easy way to save some cash and increase driver involvement. With all the modern technology like adaptive cruise control, auto high-beams, heated and cooled seats, and blind-spot detection, the Challenger tries its best to keep up with the times. ItÂ’s no technological marvel, but itÂ’s neat to see some of these options available for folks who might want them. Still, tech gizmos are not what the Widebody is about. This Challenger keeps the same personality as all of those before it, but adds a dash of handling and hostility to its outward appearance. Here are our varied experiences with it during a week of testing. Editor-in-Chief, Greg Migliore: Yes, you can put a rear-facing convertible car seat in a Dodge Challenger. I did. It actually wasnÂ’t that hard. Remember, the Challenger is genetically a Mercedes sedan and shares underpinnings with the Dodge Charger. The biggest hurdles are ingress and egress, which is to be expected in any coupe. The roofline is low, but really not that bad. I simply lifted my toddler and maneuvered him into the backseat.  I was able to get him secured and fastened, and then I just stepped out of the car.