Dodge Challenger 2010 R/t Classic, 6-spd, Black, Leather on 2040-cars

Auto blog

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

Preserved truck found at the bottom of frozen lake

A fisherman in central Minnesota pulled more than bluegill and bass out of his local fishing hole earlier this month. While ice fishing on Mayhew Lake, a local man was startled when, using an underwater camera to scout for fish, he discovered a vehicle sitting on the lakebed, the SCTimes reported. He immediately called the Benton County Sheriff's office, which sent deputies to examine the vehicle. Once they arrived, the deputies used their own camera to have a look and discovered a late-90s to early-00s model Dodge Ram pickup in roughly 12 feet of water. The Sheriff's department dive team was then dispatched to search the truck and the area surrounding it for bodies or valuables. The truck was lifted from the lakebed through a huge hole in the ice. The Sheriff's office ran the plates and discovered that it was reported stolen in March of 2000 from a nearby address. Investigators believe that given the truck's location, almost 100 yards from the lake's public access ramp and 25 yards from the north shore, that it was driven on to the lake while it was frozen, then allowed to sink to the bottom once the ice melted. Thanks to the lake's frigid waters, the truck was surprisingly well preserved. Aside from a missing grille, a coating of mud inside, and a patina of rust on the sheet metal, there was little damage to the truck despite its long rest in the lake. With an engine full of lake water and the damage done by roughly sixteen freeze-thaw cycles, the truck will never run again, but its condition is a good testament to the build quality of those old Rams. It certainly held up better than that '57 Plymouth Belvedere they buried in the time capsule under the Tulsa city courthouse. News Source: SCTimesImage Credit: Benton County Sheriff's Office Government/Legal Weird Car News Dodge Truck water lake