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Dodge Challenger Hellcat drift video is pure horsepower porn

We could listen to the whining, snarling 6.2-liter Hemi V8 in the Dodge Challenger and Charger Hellcats all day long. The noise just sounds like power that's being barely restrained and is everything about a muscle car that's right. The team at Pennzoil apparently understands that allure, too. The oil company has a new video where it lets the engine roar for over a minute, while a Challenger does some big, smoky drifts through an abandoned city. The whole stunt is edited together in a slickly produced way that looks fantastic. Although, the big finale might go a little too far and starts straining believability. Nonetheless, the Hellcat's wonderful noise is still the star of this show. Related Video:

Vin Diesel and Dodge finally make the partnership official

Thanks to The Fast and the Furious franchise, actor Vin Diesel is nearly synonymous with muscle cars, in particular those from Dodge and SRT. The partnership is finally official, with Diesel appearing in a number of new ads for the automaker. Three new spots, titled "Rally Cry," "Monsters," and "Shepherd," showcase Dodge's entire product line, including the nearly forgotten Journey crossover. We can only assume it's taken the Viper's place in the automaker's lineup, as the soon departed coupe is nowhere to be seen. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Another missing element is the recently revealed Dodge Demon. Presumably, Dodge felt three months of teasers and a good bit of New York Auto Show coverage were sufficient advertisement for the car. Plus, we can't count on the Demon to go around a corner the same way that some of the cars in this ad do. It's hard to turn with two wheels in the air. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Advertisement or not, it's always great to hear a soundtrack of big, V8 muscle. Plus, this only further feeds into Vin Diesel v. The Rock, as the latter has been promoting Ford products for the past few years. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.