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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

NHTSA is investigating FCA shifters for roll-away accidents again, this time the rotary units

It seems FCA's shifter troubles aren't over yet. Now, just a few months after issuing a recall to resolve user-related issues with its monostable shifters, the company is again under investigation by NHTSA. The issue is related to the potential for cars to roll away when the rotary-style shifter is not properly placed in park. Two FCA models are the subject of this investigation: the 2013–2016 Ram 1500 and the 2014–2016 Dodge Durango. NHTSA estimates about 1,000,000 vehicles would be affected if a recall is issued. The investigation was started following 43 complaints of vehicles rolling away while supposedly being in "park." Among the complaints were reports of 25 crashes and 9 injuries. NHTSA does point out that in every incident, the parking brake was not engaged. A representative from FCA also gave us an official statement regarding the investigation: "FCA US is cooperating fully with NHTSA's investigation, the scope of which is limited. Other vehicles equipped with rotary shifters are not included. In accordance with prudent practice, the Company joins NHTSA in urging all drivers to use their vehicles' parking brakes." View 35 Photos As mentioned above, other Chrysler products with rotary shifters, such as the Pacifica minivan and 200 sedan, are not involved in this investigation. One of the key differences, as the representative told us, is that these vehicles have electronic parking brakes that automatically engage if the driver does not select park and then opens the door with the seatbelt unbuckled. The Ram 1500 and Durango feature mechanical, manually operated parking brakes and therefore cannot activate the brake automatically. Because this is currently an investigation, an exact cause for the incidents has yet to be determined, and none of the vehicles have been recalled. It's possible there could be a mechanical defect. However, the issue could be a confusing interface causing user error, as was the case with FCA's monostable shifters, where drivers think they've put the car in park but actually haven't. Something that indicates it could be a case of confused users is that NHTSA also opened an investigation into 2012–2014 Jaguar XF and Land Rover Range Rover Evoques for similar issues. Both vehicles use a rotary shifter and have had roll-away complaints levied as well. Even if it is a case of user error, FCA and Jaguar Land Rover may still have to recall their vehicles.

Some dealers asking $100,000-plus for Daytona-edition Dodge Charger SRT Hellcats

If you thought the name of the 2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition was a lot to swallow, then you're definitely going to choke on what some dealers are asking for the privilege of owning one. The $4,495 package is commanding as much as $25,000 in "market adjustments" from stores looking to capitalize on the rarity of this extremely limited-edition model.  The folks over at Moparinsiders.com reported Friday that some dealers are asking Demon-level prices for their limited allocations of the commemorative package. Their assessment? Not worth it. We're inclined to agree.  The Daytona 50th Anniversary Edition package is, fundamentally at least, little more than a set of stickers, a dash plaque and a tiny bump in horsepower. What you really get for your money is exclusivity. Only 501 were built (to commemorate the number of production units required to homologate the original Charger Daytona for NASCAR racing); just 451 went to U.S. dealers. The other 50 were reserved for Canada.  To be fair, no variant of the 2020 Charger SRT Hellcat Widebody even approaches the definition of "inexpensive." Just to get behind the wheel of the newest edition to the Charger lineup will set you back at least $71,000. The Widebody package is more than just a set of custom fenders. The Hellcat also gets another 1.6 inches of track width and some extra rubber on the road. SRT engineers also increased the Hellcat’s front spring rate by 32% and beefed up its sway bars (from 19 mm to 21.7 mm in the front and from 32 mm to 34 mm in the rear). The adaptive suspension was firmed up a little bit across the board too for crisper response over road imperfections. Plus, you know, there's that 707-horsepower, supercharged, 6.2-liter engine. The Daytona gets an extra 10 ponies, right? Well, sort of, anyway. SRT rated its output at a slightly higher engine speed. Between us, it's the same thing.  So, there's a silver lining: You don't have to spend $100,000 for a 2020 Charger Widebody Hellcat if you don't want to, but somebody probably will.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.