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2020 Dodge Challenger celebrates 50th anniversary with a golden special edition

Next year will mark the 50th anniversary of the original Dodge Challenger. And obviously Dodge wouldn't let that significant date go by without a special version of the 2020 Dodge Challenger. Meet the limited production Dodge Challenger 50th Anniversary Edition. The package is offered on the V6-powered GT with rear-wheel drive, as well as the R/T, R/T Scat Pack and R/T Scat Pack Widebody. The Hellcat and Hellcat Redeye are left out, but every 2020 example will get special 50th Anniversary badges to make up for that. On the outside, the package features a matte black hood, roof and trunk lid. V8 models get a body-color Shaker scoop. This marks the first time the Shaker scoop has been available on a Widebody Challenger. Despite having a Shaker scoop, the special edition cars also get the air intake headlights pioneered by the Hellcat, and they have a "50" printed on them to go with the other 50th Anniversary badging. All models get 20-inch wheels. These are finished in what Dodge calls "Gold School." These Challengers can be painted in one of seven colors: Frostbite, Hellraisin, Sinamon Stick, Go Mango, TorRed, F8 Green or the all-new Gold Rush. Inside the Challenger 50th Anniversary Edition are Nappa leather and Alcantara-covered seats and "Sepia" stitching and embroidery. It's all matched by carbon fiber trim with copper threads woven into it. The instrument cluster and the air vent badge are finished in the car's exterior color. Dodge will build only 70 of each model in each color as a tribute to the original car's 1970 model year. This means that there will be 490 GTs, 490 R/Ts, 490 R/T Scat Packs and 490 R/T Scat Pack Widebody models for a grand total of 1,960 cars. Each model has a different price for the 50th Anniversary package. It costs $4,995 for the GT, $5,495 for the R/T, and $5,995 for the Scat Pack models. The cars go on sale this coming spring.

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Mopar unveils Dodge Challenger Drag Pak [w/video]

Dodge is going drag racing, and it's doing it with an all-new version of the Challenger for NHRA's Sportsman class. FCA's Mopar parts and performance arm announced the new Challenger Drag Pak Friday, showing off a version with a 354-cubic-inch (that's a 5.8-liter, by the way), supercharged V8 and a 426-ci (7.0-liter), naturally aspirated V8 – both Hemis, of course – that can get the big coupes through the quarter-mile in "the eight-second range." While the two engines deliver similar performance, at their base, they're quite a bit different. The supercharged model uses a cast-iron block, while the 426 has aluminum for both the block and head. That said, both models get customized engine calibrations, and are mated to unique, race-spec automatic transmissions. But drag racing is about far more than just outright power. Mopar significantly updated the four-link rear suspension, adding a four-inch rear axle from Strange Engineering, along with an aluminum, nine-inch third member, while the rear-axle housing has been strengthened in general. Both the rear shocks and front struts can be adjusted for rebound and compression, too. Lightweight 15-inch wheels, meanwhile, are shod in super-sticky Hoosier drag radials, with nine inches of tread in back and 4.5 inches in front. The new Challenger Drag Pak should run the quarter-mile in "the eight-second range." In the cabin, there's an NHRA-spec roll cage, a Racepak gauge cluster, and a handsome pair of Sparco racing seats. Outside, supercharged models get blue decals, while naturally aspirated varieties get black stickers, although there's more to the new Challenger dragster's exterior than just its decals. Mopar tweaked the big-scoop hood, promising it's easier to get up to check on the engine, and the designers also added trailer tie-down straps in both the front and rear. While the dragster was the big news today, Mopar officials also announced the two enhanced Scat Pack kits for both the Dodge Charger and Challenger R/T. The 5.7-liter Hemi models gain an extra 56 horsepower and 30 pound-feet of torque in the Scat Pack 2 thanks to a new cam, valve springs, pushrods, and gaskets. The Scat Pack 3, meanwhile, adds 75 hp and 44 lb-ft, on top of the gains from the lower packages. That should be perfect for drivers who wish to snort in the face of their SRT 392-driving friends. The third stage adds a ported cylinder heads, as well as high-flow manifolds and catalysts.