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Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.   

FCA applies to trademark 'Hornet' and 'Dodge Hornet' names

FCA's trademark binge on March 6 isn't the only time this month that the automaker's appealed to the U.S. Patent and Trademark Office. Motor Trend discovered two applications FCA submitted on March 3, one for "Dodge Hornet," the other simply for "Hornet." The automaker requested to reserve both names in Canada and Mexico, too. The only time Dodge has ever used the Hornet name was on a chunky, four-door subcompact hatchback revealed at the 2006 Geneva Motor Show, planned for the European market with a 170-horsepower engine developed with BMW. Crowds loved the car, encouraging Chrysler to find a way to put it into production. What followed was three years of aborted platform-swapping efforts first with Chinese automaker Chery and then with Nissan before Chrysler gave up. In 2009, analysts suspected new owner Fiat might try to get a Hornet done on one of the Italian automaker's European platforms. Nothing came of that, either, FCA opting to resurrect another historical nameplate for the Dodge Dart sedan in 2011. If a new Dodge model gets the Hornet label, the best guess for a product that needs to succeed in North America is a crossover. With the Grand Caravan soon headed to pasture and the Journey expected to follow soon after, the brand will be left with a big sedan, a big coupe, and a big three-row crossover. A reborn Hornet could pick up where the concept left off, slotting into the compact space left by the outgoing Journey and where models like the Nitro and Caliber once lived. Another guess posits something a little larger, based off the Chrysler Pacifica platform, to lower development costs and increase utilization at the Windsor, Ontario, plant that builds the Pacifica and Grand Caravan. Or the Hornet could be a PSA Group model reworked into service for our market; that opens up the size choices, although PSA is moving all of its products to two platforms, both front-wheel-drive based. It's possible Dodge won't do anything with the name, the recent application nothing more than an attempt to reserve company property. Hudson reserved Hornet in 1950 for a sedan built from 1951 to 1954. After Hudson merged with Nash to form AMC, AMC used the name on a compact sedan built from 1969 to 1977. Chrysler took over AMC in 1987, letting the Hornet trademark expire in 1992.

2021 Dodge Durango gets upgraded interior and new R/T Tow N Go package

The addition of a 710-horsepower Hellcat edition is surely the biggest headline-grabbing announcement for the 2021 Dodge Durango lineup. But the truth is that’s an extremely limited model. Dodge will sell many times more non-Hellcat Durangos for the 2021 model year, and there are some interesting improvements and additions worth talking about for those lesser models. The 2021 Durango gets some fairly mild exterior updates, including a new front end that features a grille thatÂ’s canted forward in a way that mimics the Charger Widebody sedan. The updated fascia is flanked by slim LED headlamps and topped by a newly sculpted hood with scoops and extractors on some models and sharp-edged bulges on others. SRT models get a new chin spoiler, and all models gain a rear spoiler atop the back hatch. More important than the exterior changes are the sweeping upgrades to the DurangoÂ’s interior. The heavily redesigned cockpit gains a redesigned instrument panel, center console and front door panels. Everything is canted slightly toward the driver, including the 10.1-inch touchscreen (an 8.4-inch is standard on SXT and GT) in the console, which runs DodgeÂ’s latest Uconnect 5 software. Apple CarPlay and Android Auto standard across the range, and wireless charging comes on any Durango equipped with the larger infotainment screen. In addition to the styling updates, Dodge has added a new Tow N Go package for the Durango R/T. This model gets some of the upgrades of the SRT models, including exterior fender flares, SRT-edition 20-inch wheels shod in Pirelli Scorpion Zero all-season tires, an SRT-tuned exhaust, active noise cancelation, electronic limited slip differential, active damping suspension and Brembo brakes. The 5.7-liter Hemi maintains the same 360-horsepower and 390-pound-foot of torque as the regular R/T, but the suspension upgrades allow it to boost its tow rating from 7,400 pounds to an SRT-matching 8,700 pounds. It also has a top-speed boost to 145 miles per hour, not that anyone will want to push it that far. We have a feeling the R/T with the Tow N Go package may prove to be a sweet spot in the Durango lineup, offering the looks of an SRT with legitimate performance and utility upgrades baked in for good measure. Check it out in our image gallery up above in red, and be sure to scroll through the more luxurious white Durango in Citadel trim, which includes shots of the new interior, below. Related Video: