2015 Dodge Challenger Hellcat Srt on 2040-cars

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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

2019 Dodge Charger SRT Hellcat Octane Edition fuels your dreams for a limited time

Few automakers love special-edition models quite as much as FCA. It's particularly prevalent in the Jeep and Ram lineups, but other makes get some love, too. Take a look at the new 2019 Dodge Charger SRT Hellcat Octane Edition, a special blacked-out model that's set to arrive at dealerships this fall. The car is available to order now, but Dodge says the books will only be open for a limited amount of time. The Octane Edition is available in two appropriately named colors: Pitch Black and White Knuckle. A pair of matte black stripes run down the middle of the car, flanked on both sides by a thin Octane Red stripe. The 20-inch wheels are painted gloss black and have a knurled bead to keep the tire from slipping on the rim. The Brembo brake package is included, with the six-piston front and four-piston rear calipers painted Octane Red to match the stripes. Inside, the Octane Edition gets houndstooth inserts in the SRT sport seats. There are red Hellcat logos, red seat belts and red stitching on the doors, seats, dash center console and steering wheel. The Octane Package adds $1,495 to the $68,740 base MSRP of a 2019 Charger Hellcat. Like all Hellcat models, the Charger comes with a supercharged 6.2-liter Hemi V8 making 707 horsepower and 650 pound-feet of torque. Power is sent to the rear wheels through an eight-speed automatic. Changes for '19 include a new grille with two inlets to feed more air under the hood. The cars also get launch control, line lock, a cooler for the supercharger as well as a torque reserve system that preloads the supercharger for better launches.

Fiat Chrysler's next-generation Uconnect is faster, built on Android

If you're a regular reader of Autoblog, you know that for a long time we've liked Fiat Chrysler's Uconnect infotainment system for its bright, clear, responsive touchscreen interface. Now, according to the company, it will be better than ever with Uconnect 5, the latest iteration of the system. It has upgraded hardware and a revamped graphic user interface (the stuff on the screen). Looking at sample screens shown above, there are characteristics shared with the old system, such as the time, status and shortcuts at the top and the menu icons at the bottom. In the middle, the major change is the addition of home screens that can be customized with favorite menus and readouts that are always available. Each of these home screens can have up to four functions and you can have five pages to flip through. The graphics themselves feature more legible fonts and updated icons. Each car brand will get its own set of icons, colors and textures to help create unique experiences. And while each Fiat Chrysler product will be able to have Uconnect, including Alfa Romeo that has until now lacked Uconnect, each brand has the ability to make small tweaks including the screen orientation. The system will support displays in landscape, portrait or square, so different brands may choose different shapes. Powering Uconnect 5 is a processor Fiat Chrysler says is six times more powerful than what's in current systems. It features 6 gigabytes of RAM and 64 gigabytes of internal storage. The processor also supports screens as large as 12.3 inches with as many as 15 million pixels, or nearly twice that of a 4K resolution TV. The system can display information on up to four screens, too. Uconnect 5's firmware is built on Google's Android operating system, joining a few other automakers in using Android as a base for their infotainment systems. Uconnect 5 brings with it a number of new features. It brings full Alexa integration, so you can use it just like you do at home, provided you have a data plan for the car. Apple CarPlay and Android Auto continue to be standard, but now they can be used wirelessly. You can also now connect two phones via Bluetooth wirelessly so you can access content from both. Navigation gets real time information and updates from TomTom. Users can create five profiles with unique climate, radio and instrument settings, plus one for a valet.