2014 Dodge Challenger Sxt on 2040-cars

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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Hennessey Dodge Demon sets hellishly fast quarter-mile time

The Dodge Demon doesn't strike us as a muscle car much in need of a performance makeover. After all, this 840-horsepower MoPar machine's voracious quest for straight-line speed means it trims weight by jettisoning everything from a front passenger seat and rear seat, to its stereo and all carpeting in the trunk. The folks at Hennessey apparently think that's not nearly extreme enough. So, the Texas-based tuning outfit has turned the Demon into a 1,035-horsepower mega beast that runs a quarter-mile in 9.14 seconds at 152 mph. That's fast, really fast. In fact, the HPE1000 is now the world's fastest Dodge Demon, having set its record-setting pace at Lonestar Motorsports Park on May 8. "The 2018 Demon is a street-legal rocket from Dodge, but we wanted to take the car's impressive track times to an industry leading level." said president and company founder, John Hennessey. For comparison, the stock Dodge Demon is credited with running the quarter-mile in 9.65 seconds at 140 mph. The main HPE1000 modification involves replacing the stock 2.7-liter supercharger with one that's a staggering 4.5-liters in capacity. Also included in the Hennessey toy-chest are stainless steel long tube headers, a high-flow air induction system, upgraded throttle body, upgraded fuel pump and fuel injectors, along with custom engine management calibration. When all is said and done, the HPE1000 Dodge Demon delivers a total of 1,035 horsepower at 6,500 rpm and 948 pound-feet of torque at 4,200 rpm. While the standard Demon accelerates from 0-60 mph in only 2.3 seconds, the Hennessey variant trims this down to only 1.9 seconds. That's quick enough to make a Bugatti Chiron blush. Hennessey hasn't stated what all this will cost, though the company did say production of these devilishly fast Demons will be limited to only 50 examples. Customers also receive a 1-year/12,000-mile warranty, which seems a nice touch for a car that's downright scary with its performance specs. Related Video: Featured Gallery Dodge Demon Hennessey HPE1000 View 30 Photos Aftermarket Dodge Coupe Performance supercharger Hennessey dodge demon quarter mile demon

As Dodge Challenger changes, hybrid or however else, it's sure to stay retro

Unverified rumors claim Dodge will make major technical changes to the Charger and the Challenger (pictured) to comply with looming regulations. They'll likely be lighter than they currently are, they could get smaller in nearly every direction, and you can safely bet that they'll incorporate some degree of electrification. The retro-inspired, heritage-laced design is here to stay, however. Mark Trostle, Dodge's horsepower-addicted chief of design, told Muscle Car & Trucks that looks deserve a big chunk of credit for making the Charger and the Challenger as popular as they are. Horsepower and quarter-mile times help sell cars, but it's the "magic of their design" that lures buyers into showrooms to check out the modern-day muscle cars in the metal. "I wouldn't want to ruin something that's been so successful for us," Trostle concluded. He compared the Challenger to the Jeep Wrangler, another design icon in the Fiat-Chrysler Automobiles (FCA) portfolio. The offroader entered its fourth generation in 2018; every part of it is new, and it's not a Xerox copy of its predecessor, but it's still immediately recognizable as a Wrangler. Trostle hinted he's planning this type of evolutionary design for the next-generation Challenger. After all, it's part of the company's history, and heritage is something no amount of money can buy.  While it sounds like development work on the next-generation Challenger is ongoing, Dodge isn't finished with the current-generation car yet. The nameplate will celebrate its 50th birthday during the 2020 model year, and it's reasonable to assume Dodge has something special planned for it.