2014 Dodge Challenger Sxt on 2040-cars

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Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.   

Mopar teases four of 'nearly 20' SEMA Show concepts

Yesterday it was Chevrolet. Today, Mopar has dropped some SEMA knowledge, releasing a quartet of teaser images that give us some indication of what kind of cars, trucks, and crossovers Fiat, Chrysler, Dodge, Jeep, and Ram will be showing in Las Vegas. Like Chevy, Mopar's concepts utilize both production and concept accessories, although Fiat Chrysler has gone a bit more indepth on at least one of its concepts. Immediately, the most tantalizing teaser is the one shown above. Yes, that's the back of a Challenger, and aside from the bright orange accents on the gray body, you should take notice of the badge mounted on the spoiler – yes, that says "GT AWD." To be honest, such a vehicle wouldn't be a huge shock, as both the Challenger's LX platform-mates, the Dodge Charger and Chrysler 300, are offered with all-wheel-drive options. Still, adding such a vehicle to the production cycle would give Dodge a leg up on the rear-drive only Ford Mustang and Chevrolet Camaro. Aside from that concept, FCA has also released teasers of a Ram-based concept, a 300-based concept, and what we're guessing is a Fiat 500X. We can't wait to see what the actual Fiat concept has to do with kiteboarding. As for the 300 and Ram, there's not a lot of hints on what sort of styling details they'll contain. The Chrysler has additional LED accents and what we're guessing is matte blue paint, while the Ram is based on a Hemi-powered 1500 with Rebel styling cues. This is just a very tiny sample of Mopar's final SEMA roster, which include "hundreds" of parts. There should also be a total of 20 vehicles covering all four former Chrysler Group brands, as well as Fiat. Naturally, we'll have plenty to report on each vehicle once the SEMA show kicks off in the next couple weeks.

The Dodge Challenger 1320 is rarer than the vaunted Demon

Dodge stopped making the 840-horsepower Challenger Demon after the 2018 model year, and it filled the gap the coupe left in its range with a slightly tamer variant called 1320. While it wasn't a limited-edition model, production figures released recently cement its status as a future classic. 1320 references the length of a drag strip, which normally checks in at 1,320 feet, and the name speaks volumes: It was built to go flat-out for a quarter mile. It offered all of the go-fast goodies found in the Demon, including a transbrake, a line lock, an SRT-tuned suspension, plus bigger brakes provided by Brembo, and it swapped the supercharged V8 for a naturally-aspirated, 6.4-liter eight shared with the Challenger 392 and tuned to 485 horsepower. It wasn't quite as quick as the Demon, but it remained a race car barely street-legal enough to put plates on, so it occupied a shallow niche. Dodge made 1,054 examples of the 1320 during the 2019 model year, according to Mopar Insiders. Of those, 1,026 units were sold in the United States, and the remaining 28 stayed in their home country of Canada. As for colors, 232 enthusiasts chose Pitch Black, making it the most popular. At the other end of the spectrum, 13 buyers ordered Maximum Steel, which is the rarest color offered to the public. One 1320 was painted in Yellow Jacket, and another in Billet, but they were pre-production cars. To add context, the firm capped Demon production at 3,300 units, including 300 for the Canadian market. The 1320 is returning for the 2020 model year, so it might ultimately become more common than the Demon, but it remains a rare edition that will turn heads at high-profile classic car auctions in a few decades' time. If you've got one, race it, but pamper it off the track, and hang on to it. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.