2014 Dodge Challenger R/t on 2040-cars

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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Are you the Dodge Dart SRT4?

Dodge has just confirmed that it will be bringing its newest Dart variant, the Dart GT, to Detroit next week, but we're still in the dark about when we'll see a truly hotted-up SRT4 version. But now, by way of the rumormill anyway, we've got at least one proposed, potentially Dodge-based rendering to light our way.
Seen here is what would appear to be a design sketch of the SRT4 Dart. Obviously the image that has surfaced is of rather low-resolution, but there's at least some evidence to support that it may be legitimate. In the original picture, one can just make out the name Tim Doyle in the lower right corner. As it turns out, Tim Doyle's name is also watermarked on the final design image for the 2011 Dodge Durango Citadel Black & Tan, a model that was shown at SEMA in 2010.
Of course, even if this really is the work of Doyle, there's nothing to say that this image isn't one of a great many potential looks for the future SRT4. In fact, the departure of the cross-hair grille from the Dodge's nose seems like it could be a hard sell, though we do, naturally, dig the sleek hood scoop and the bulked up wheel/tire combination.

Dodge Viper ACR still can't quite capture Nurburgring record

Dodge Viper production ended just a few weeks ago. So in an effort to go out with a bang, a crowdfunded effort sent a pair of new Viper ACRs to the Nurburgring in order to reclaim the production-car lap record. Despite its best efforts, the team failed to top the Lamborghini Huracan Performante's time of 6 minutes and 52 seconds. The Viper's best lap was 7 minutes and 3.45 seconds, leaving a seemingly insurmountable gap between it and the Lamborghini. This past week, the Vipers went out again. Unfortunately the new time of 7:3.23 only shaved a few tenths. Road & Track reports that the hot weather played a major factor into the car's performance. August is hot in Germany, and the northern part of the track had a recorded temperature of 111 degrees. This was killing tires and therefore grip. While Kumho has been kind enough to supply the team with tires, an endless supply of rubber doesn't help if they keep getting cooked. In two hours, the team managed just two hot laps, killing 16 tires in the process. It's not over. A return trip is in the works. The team believes it can slide under the 7 minute mark. Still, it looks like it's going to take some really ideal conditions to make it work. Either way, the Viper ACR is and will remain one of the fastest production cars ever built and something of the likes we'll never see again. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Road & TrackImage Credit: Dodge Dodge Coupe Performance dodge viper acr