2014 Dodge Challenger R/t on 2040-cars

Auto blog

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2020 Dodge Challenger 50th Anniversary Commemorative Edition puts on a Smoke Show

To celebrate the semicentennial of the Dodge Challenger this year, last November the muscle car brand announced a Challenger 50th Anniversary Edition. Available in seven of Dodge's high impact colors, Dodge said production would be limited to 1,960 cars, being 70 examples in each of the seven colors. Keeping the good thing going, the brand has just announced another 50th anniversary special, this one a Commemorative Edition with no cap on build numbers. The Commemorative Edition can be ordered on three 2020 Challenger trims, the R/T, R/T Scat Pack, and R/T Scat Pack Widebody, omitting the rear-wheel drive V6 GT model that can be configured as a 50th Anniversary Edition.    The Commemorative car is nearly identical to the Anniversary car. Outside, that means a Satin Black, hand-painted hood and black-wrapped roof and decklid, the Hellcat's air intake headlights, Satin Black fuel filler cap, Gold School-colored wheels, Gunmetal-colored brake calipers on trims that come with red Brembo brakes, and tons of badging all over from the illuminated "50" logos in the headlamps to the Satin Black Dodge logo in the taillamps. The interior gets sepia stitching on the heated and cooled performance seats, more sepia thread on for the Alcantara door bolsters, white gauges with yellow accents, berber floor mats, real carbon fiber trim pieces, and a bunch more badging. Paying homage to its elder, on startup a 1970 Challenger appears in the gauge cluster animation. Dodge says dealers will begin taking orders for the new celebrant this month, with deliveries to commence in the fall. The optional package adds $4,995 to the price of a 2020 Challenger R/T, $5,495 to the price of the R/T Scat Pack, and $5,495 to the cost of the R/T Scat Pack Widebody before the $6,000 cost of the widebody package itself. Whereas the 50th Anniversary car came in any of Dodge's eye-candy colors — F8 Green, Frostbite, Go Mango, Hellraisin, Sinamon Stick, TorRed, or the all-new Gold Rush — the Commemorative Edition is limited to the tamer end of the color palette, available in Granite, Indigo Blue, Octane Red, Pitch Black, Triple Nickel, White Knuckle, and the new Smoke Show hue. That latter color replaces Destroyer Gray, and can be ordered on the Charger as well. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge, Jeep and Ram could soon be owned by Chinese automakers

For the past several years, Fiat Chrysler CEO Sergio Marchionne has made it widely known that the automaker he helms is up for grabs. First, he sent an email to GM CEO Mary Barra, who immediately refused to even discuss a merger. Later, Marchionne set his sights on Volkswagen. That too was swiftly rebuffed. It seemed like no global automaker was remotely interested in a partnership. Now, Automotive News reports that several Chinese automakers have come calling, only FCA isn't ready to answer. At least not yet. The news broke this morning that a major Chinese automaker had made an offer to purchase FCA for slightly above market value. FCA refused, saying the offer wasn't quite generous enough. It's unclear which automaker made the offer, but Automotive News says there's more than one interested party. FCA representatives have recently traveled to China to meet with Great Wall Motors, while Chinese representatives were seen at FCA corporate headquarters in Auburn Hills, Mich. The Chinese government has a lot of money invested in local automakers. It's putting pressure on these automakers to expand globally, including to the United States. As it stands, it's a matter of when a Chinese automaker will start selling cars here, not if. Purchasing an established automaker with a wide range of products and a huge dealer network would do wonders in giving the Chinese a foothold here. Sure, Geely owns Volvo, but a luxury automaker doesn't have nearly as much reach as a more mainstream company like FCA. This seems like the best case scenario for both a Chinese automaker looking to move into the U.S. and for FCA, at least from a business standpoint. The latter doesn't seem to have any other interested parties. It will be interesting to see how FCA would sell a deal like this to the public. We're not sure everyone will be happy with Dodge, Jeep and Ram falling under Chinese ownership. FCA didn't turn down the Chinese because they didn't like the idea. It turned down the offer because there wasn't enough money on the table. Related Video: News Source: Automotive News Earnings/Financials Alfa Romeo Chrysler Dodge Fiat Jeep RAM