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Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.   

Dodge Charger Widebody is rumored on its way for 2020

Grab all the salt you have, save the amount you need for your recommended daily allowance. Mopar Insider reports its sources as having confirmed Dodge will unveil a Charger Widebody for the 2020 model year, in SRT Hellcat and R/T Scat Pack trims. Such a move would copy the trim and aesthetic formula used — to excellent affect — on the Dodge Challenger. The Charger widebodies would get also get unique suspension tuning, and the same 305/35 ZR 20 Pirellis as on the Challenger widebodies, but wrapped around unique, dual-five-spoke designs that are 11 inches wide. There has been talk of a widebody Charger for at least two years, many of those conversations carried out in the same way sleuths parse grainy photos of monsters. In April 2017, Instagram user gtpprix caught a standard Dodge Charger wearing Challenger widebody wheels, spaced so that the rubber extended beyond the fenders. A month later, a YouTube account in the name of Sinister Life caught the same car on video. The license plate doesn't appear to be from Michigan, which is where almost all Dodge prototypes get licensed. On the other hand, early spy shots of Challenger widebody prototypes from 2016 featured this same setup — a normal version with protruding tires. The SRT CEO at the time, Tim Kuniskis, joked about testing the Challenger widebody openly, knowing everyone would think it was a prototype Demon. According to Mopar Insider, engines and outputs won't change on the Charger widebody versions. That means sticking with the 485-horsepower, 6.4-liter V8 in the R/T Scat Pack, and the 717-hp, 6.2-liter V8 in the Charger Hellcat. Looks would change, however, with new front and rear fascias to differentiate the model and cohere with the new lines. That includes a new dual-snorkel hood grille and repositioned intakes, plus tweaked side sills. If it's really on the way, we should know this summer. Such a model would also support recent comments from Steve Beahm, head of Dodge, Fiat, and Chrysler brands, when Automobile asked about how the company will maintain any momentum in difficult days for sedans. Beahm said, "[Our] our job was to [ask,] 'How do we differentiate within the brands that are going to remain passenger-car brands?' ... What we do is we try to make our vehicles look different." Related Video:

Fiat Chrysler's profit boosted by Ram and Jeep in North America

MILAN/DETROIT — Fiat Chrysler took the market by surprise by sticking to its full-year profit guidance on Wednesday after a strong performance from its Ram pickup truck in North America helped it defy an industry slowdown. Chief Executive Mike Manley, in FCA's first earnings release since a failed attempt to merge with France's Renault, also left the door open to that or other deals. "We are open to opportunity," Manley said on a call with analysts. "I have no doubt why there still would be interest in it," he added, when pressed on what it would take to revive talks with Renault. Manley declined to comment further. FCA last month abandoned its $35 billion merger offer for Renault, blaming French politics for scuttling what would have been a landmark deal to create the world's third-biggest automaker. Manley said a merger was not a must-have and Fiat Chrysler's business plan was strong. The company said it remained confident its adjusted earnings before interest and tax (EBIT) would top last year's 6.7 billion euros ($7.5 billion). Given disappointing forecasts from other automakers this earnings season, FCA's confirmation of the outlook sent Milan-listed shares in the Italian-American automaker, whose other brands include Jeep, up over 4%. A broad-based auto sales downturn has rattled the sector, forcing FCA's competitors — including Renault, Daimler and Aston Martin — to cut their sales forecasts after second-quarter results, while U.S. carmaker Ford gave a weaker-than-expected 2019 profit outlook. Japan's Nissan, a long-term partner of Renault, said it would cut 12,500 jobs by 2023 after its earnings collapsed. In the second quarter FCA's adjusted EBIT totaled 1.52 billion euros, versus analysts' expectations of 1.43 billion euros, according to a Reuters poll. FCA's U.S. shipments were down 12% in the second quarter but the group said that the successful performance of its Ram brand resulted in an enhanced share of the large pickup truck market of 27.9%, up 7 percentage points from last year. Adjusted EBIT margin in North America rose to 8.9% from 6.5% in the first quarter, thanks to strong demand for the heavy-duty Ram and the new Jeep Gladiator pickup. Chief Financial Officer Richard Palmer also said FCA expected to report up to 10% margins in the region in both the third and fourth quarters.