2013 Dodge Challenger Sxt on 2040-cars

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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

2020 Dodge Charger Hellcat Widebody to race at Pikes Peak

The 2020 Dodge Charger Hellcat Widebody may be world's most badass Charger right now, but it won't be for long. This weekend, Dodge will unveil an even more serious Charger, a one-off racer that will run at Pikes Peak. Tim Kuniskis teased the race car during the Widebody reveal. It will have more power, more tire and more brakes than the road car. He didn't provide exact numbers for any of that, but we at least know it will have more than 707 horsepower, tires wider than 305 millimeters, and better brakes than the regular Hellcat. He said it will have an upgraded version of the Hellcat's 6.2-liter engine. We wouldn't rule out 797 horsepower like in the Hellcat Redeye and in the company's One Lap of America Dodge Durango. We suspect we'll have more concrete details and photos of the car very soon, since the Pikes Peak International Hill Climb takes place this Sunday. One other tidbit: Kuniskis said that we shouldn't expect any of the parts from the race car to show up as Mopar accessories. But we bet there will be plenty of aftermarket companies more than happy to help paying customers recreate it.