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Tempted by the Demon, dealers find way to thwart Dodge, jack up prices

It's the eternal story of short supply, big demand - and car dealers eager to exploit that dynamic, especially when it involves a hot car. A few weeks ago, when Dodge announced that it devised a way to attempt to prevent price-gouging on those 840-horsepower 2018 Dodge Demons, you just knew the dealers would dream up some devilish end-run. And sure enough, despite the manufacturer's best intentions, Demon order slots are being offered with five-figure markups. Here's how things were supposed to work: With a run of just 3,000 cars, Dodge knew it had to do something to address dealer greed, so it announced an allocation system: Cars purchased at or below the $86,090 MSRP would be the first orders filled and delivered. If a dealer sells an allocated Demon for more than sticker, that car goes to the end of the line for production and delivery. Dodge also ensured dealers wouldn't stockpile or hoard Demons by limiting the number of orders a dealer can submit and allocating cars to dealers based on how many Challenger and Charger Hellcats the dealer has sold. But Automotive News reports that some dealers are using intermediaries to auction off their Demon allocations on eBay. Three sellers last week said they were representing dealers in South Carolina, Tennessee and Louisiana, and auctioning off the right to buy a car in one of the priority spots at MSRP. The minimum bid for the right to buy the car at sticker? From $10,000-25,000. And previous transactions on eBay might have run as high as $75,000. So early buyers are definitely paying an upcharge - but it's a thing apart from the bottom line on the order form, where it appears they are paying MSRP. In other words, a scheme that violates the spirit of what FCA tried to do. A source at FCA told Automotive News the automaker was monitoring the practice but could do little to stop it. And the report quoted a Hellcat owner who said his dealership was ignoring Dodge's strictures altogether and offered him a Demon at MSRP plus $60K. But take heart. Not all car dealers are cynically opportunistic - or rather, some see an opportunity for doing good, not making buck. Automotive News says Bill Marsh Chrysler in Traverse City, Mich., plans to sell its single allocated Demon for $1 under MSRP - and is auctioning off the right to buy it, with the dealership's existing customers eligible to bid. The auction's proceeds will benefit four Traverse City charities.

Junkyard Gem: 1997 Dodge Ram 2500, Vanlife Edition

During my journeys through the big self-service car graveyards of Colorado's Front Range, I find some interesting art cars and labor-of-love hand-built camping vehicles, plus lots of machines with impressively high final odometer readings. Today's Junkyard Gem is one that combines all three types in one fascinating late-20th-century package. I shot these photos way back in December of 2019, just before the pandemic sent thousands of new adventurers pursuing #vanlife dreams on the roads of North America. This '97 Ram three-quarter-ton van is the third generation of a Chrysler van lineage stretching back to 1970. It began life as a 127" wheelbase cargo version with the Maxi stretched rear. The 2500 Maxi's total length of just over 19 feet made it a good starting point for a camper conversion. MSRP for this hauler was $19,600 when new, or about $36,505 in 2022 frogskins. So much work went into this Ram's interior fittings and exterior paint that I knew I'd be able to find something online about its history. After a few fruitless attempts soon after I shot the photos, I back-burnered my Adventure One Van research project for a while. Then, just last weekend, success! It turns out that this van was customized by Antonio de Irun, a multidisciplinary artist in Boulder, Colorado. He refers to this Dodge as an "Adventure Reform Van" and there's a page documenting its construction on the website of a Florida custom-van company. Most of the nice stuff that was inside got removed before the van entered the junkyard ecosystem, but you can see the general structure of the living and storage layout. Plenty of carpentry and upholstery work went into the Adventure Reform Van aka Adventure One. There's electrical wiring, insulation, everything needed for life on the road. Many, many hours of work must have gone into the intricate paint designs all over the vast expanse of Ram Maxi body. So why didn't this van survive into the era of pandemic vanlife? I think this odometer tells us why: 292,844 total miles, of which I'm assuming 200,000 miles were spent on a powertrain-punishing life of deliveries and trips to job sites. The engine is this 5.9-liter Magnum V8, a modernized version of the good old LA-series 360 equipped with the distinctive "beer barrel" intake manifold and rated at 234 horsepower and 330 pound-feet. The 360 first hit the road in the 1971 model year, with production of 360s and the later Magnum 5.9s continuing well into our current century.

Stormtrooper Dodge Charger Episode V: The Empire Stops for Gas

We spent a day with a Dodge Charger that looks like a Stormtrooper helmet and made a few videos. In this clip, two Stormtroopers drive the helmet-mobile to a filling station. Because even Vader's soldiers need to refuel once in a while. Read about the car and watch the rest of the videos here. Dodge Videos Original Video star wars dodge charger scat pack the force awakens