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2013 Dodge Dart gets brace of new special edition models

After almost a year on the market it, it is becoming more clear to Dodge how customers like to option out their Darts, so the automaker has combined popular features into three special edition packages and sweetened the prices. Start with a standard 2013 Dart and add either the SXT or Limited "Special Editions" or Rallye Appearance Group, and you'll save yourself a lot of box checking.
The $595 Dart SXT Special Edition takes the trim just above the base model and adds a new grille, dark-tinted headlights and projector fog lights, LED racetrack taillights, cruise control and audio controls on the leather-wrapped steering wheel. The Limited Special Edition starts with the top-end model and adds a power sunroof, heated front seats and steering wheel, dual-zone climate control and Nappa leather seats among other features, for $1,810.
The Rallye Appearance Group (pictured) is a package for the SXT, and it blacks out the front fascia, throws on 17-inch wheels and some badging for $395. The new special editions are reaching dealers now and could help the Dart's sales to further improve after a slow start. You can find out more about them in the press release below.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

2015 Dodge Charger Pursuit prepares to keep Hellcats in line

Earlier today, Dodge pulled the wraps off its 2015 Charger SRT Hellcat - a 707-horsepower sedan capable of sprinting to 60 miles per hour in 3.7 seconds and reaching a top speed of 204 mph. Naturally, the car debuted in a bright shade of pull-me-over red, so it was fitting, then, that Dodge also brought its newly updated 2015 Charger Pursuit to keep everything under control.
No, cops won't be able to spec their Charger cruisers with the 707-hp Hellcat engine (oh man, imagine the chase scenes...), but law enforcement officials will be able to choose from either a 3.6-liter V6 or 5.7-liter Hemi V8, producing 292 hp and 370 hp, respectively. V8 models can be ordered with all-wheel drive, and Dodge estimates that with either engine, the Charger Pursuit can achieve up to 26 miles per gallon on the highway (thanks to the V8's four-cylinder mode).
Other updates for 2015 include improved braking power, a seven-inch display in the instrument cluster, a five-inch display in the center stack, and a new vehicle systems interface that could make it easier for police squads to install computer and radio equipment.