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Tempted by the Demon, dealers find way to thwart Dodge, jack up prices

It's the eternal story of short supply, big demand - and car dealers eager to exploit that dynamic, especially when it involves a hot car. A few weeks ago, when Dodge announced that it devised a way to attempt to prevent price-gouging on those 840-horsepower 2018 Dodge Demons, you just knew the dealers would dream up some devilish end-run. And sure enough, despite the manufacturer's best intentions, Demon order slots are being offered with five-figure markups. Here's how things were supposed to work: With a run of just 3,000 cars, Dodge knew it had to do something to address dealer greed, so it announced an allocation system: Cars purchased at or below the $86,090 MSRP would be the first orders filled and delivered. If a dealer sells an allocated Demon for more than sticker, that car goes to the end of the line for production and delivery. Dodge also ensured dealers wouldn't stockpile or hoard Demons by limiting the number of orders a dealer can submit and allocating cars to dealers based on how many Challenger and Charger Hellcats the dealer has sold. But Automotive News reports that some dealers are using intermediaries to auction off their Demon allocations on eBay. Three sellers last week said they were representing dealers in South Carolina, Tennessee and Louisiana, and auctioning off the right to buy a car in one of the priority spots at MSRP. The minimum bid for the right to buy the car at sticker? From $10,000-25,000. And previous transactions on eBay might have run as high as $75,000. So early buyers are definitely paying an upcharge - but it's a thing apart from the bottom line on the order form, where it appears they are paying MSRP. In other words, a scheme that violates the spirit of what FCA tried to do. A source at FCA told Automotive News the automaker was monitoring the practice but could do little to stop it. And the report quoted a Hellcat owner who said his dealership was ignoring Dodge's strictures altogether and offered him a Demon at MSRP plus $60K. But take heart. Not all car dealers are cynically opportunistic - or rather, some see an opportunity for doing good, not making buck. Automotive News says Bill Marsh Chrysler in Traverse City, Mich., plans to sell its single allocated Demon for $1 under MSRP - and is auctioning off the right to buy it, with the dealership's existing customers eligible to bid. The auction's proceeds will benefit four Traverse City charities.

2019 Dodge Challenger SRT Hellcat Redeye priced $14,000 below Demon

Steve Beahm, head of Passenger Car Brands at Dodge, SRT, Chrysler, and Fiat, told Motor Trend that the 2019 Dodge Challenger SRT Hellcat Redeye is "a Hellcat that's been possessed by a Demon." Turns out the Hellcat Redeye was also possessed by The Ghost of Great Deals. Dodge just released pricing for the Challenger line, the crimson-eyed terror at the top starting at $69,650, which is $13,645 less dear than the $83,295 MSRP for the 2018 Challenger SRT Demon. The asterisk: the Redeye needs the same $1,345 destination charge and $1,700 gas guzzler tax as the 2018 Demon, so the difference still holds once you get the Redeye off the dealer lot. The final tally: $72,995. Torque News acquired a copy of the Challenger dealer order guide, and options on the Hellcat Redeye will run you a little more than the bucket of $1 options on the Demon. Among the list, the summer performance tires add $695, the optional 3.09 rear axle adds $1,095, a painted black hood costs $1,995, and the Widebody package adds $6,000 for it's extra 3.5 inches. According to TN, you can run a standard Hellcat Redeye up to almost $90,000, and push a widebody to $95,000. The standard Challenger SRT Hellcat gets touched by the bargain bogeyman, too: the price goes down by $5,645 for 2019 to $58,650, even though it's been uprated by ten horsepower to 717 hp, and by six pound-feet to 656 lb-ft. Out-the-door price after a $1,700 gas guzzler tax and $1,345 destination fee is $61,695. Before including destination, there's a long way down to the next model, the 485-horsepower Challenger R/T Scat Pack at $38,995. Buyers who choose the six-speed manual for this trim will pay a $1,000 gas guzzler tax. The V6-powered, 305-hp Challenger GT in two-wheel drive starts at $29,995. Sending power to all four of the GT's wheels needs $32,995 before destination. The base model, two-wheel drive SXT gets the Challenger doors open at $27,295, the all-wheel drive model costing $30,295. Related Video:

Chrysler recalling nearly half a million Durangos and Grand Cherokees

Rule number one of public relations – save the bad news for Friday. Fiat Chrysler has adhered to that, announcing today that it'd be voluntarily recalling 467,480 SUVs. This latest recall could actually be thought of as a continuation of a September 2014 recall, relating to the fuel-cell relay. In that case, some 188,723 Dodge Durango and Jeep Grand Cherokee CUVs from model year 2011 were recalled. And this time, it's the Durango and GC in trouble again. FCA is adding crossovers from model years 2012 and 2013 to the fuel-pump recall, although only diesel-powered Jeeps with the 3.0-liter V6 that were sold outside of North America are affected this time around. As with the previous recall, deformities in the fuel-pump relay, which could affect its functioning. In most cases, FCA reports that the affected vehicles simply won't start, although they also could be prone to stalling. A new relay circuit will be installed that promises increase durability. Of the 467,480 vehicles being recalled, 338,216 were sold in the US market, 18,991 went to Canada and 10,829 were shipped south of the border, to Mexico. Outside of the NAFTA region, FCA is recalling 99,444 vehicles. No injuries or accidents have been associated with this recall. Statement: Fuel-Pump Relay February 27, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 467,480 SUVs worldwide to install new a relay circuit that improves fuel-pump relay durability. FCA US engineers have determined a condition identified in a previous investigation may extend to additional vehicles. The previous investigation, which led to a recall, traced a pattern of repairs to fuel-pump relays that are susceptible to deformation. This may affect fuel-pump function, preventing a vehicle from starting, or leading to engine stall. Of the two scenarios, the no-start condition is the more common. FCA US is unaware of any related injuries or accidents. The fuel-pump relay is located inside the Totally Integrated Power Module (TIPM), which also helps manage other vehicle functions. None of these other functions, including air-bag deployment, is affected by the fuel-pump relay. The new campaign affects an estimated 338,216 vehicles in the U.S.; 18,991 in Canada; 10,829 in Mexico and 99,444 outside the NAFTA region. Covered are model-year 2012 and 2013 Dodge Durango full-size SUVs and non-NAFTA 2011 Jeep Grand Cherokee mid-size SUVs equipped with 3.0-liter diesel engines.