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We're pretty sure the Challenger SRT Demon won't have 1,121 horsepower, but what if?

Dodge's slow rollout of the upcoming Demon continues, and with it comes endless speculation about what it all means. Every video, every image, and every press release contains some clue that points towards the Demon's final specs. We don't think any of it is random or arbitrary. This week cryptic image, a small plate with a name and two numbers, shows us a little more than last week's license plate. Unfortunately, Dodge will neither confirm or deny anything, meaning we have no way of knowing which rabbit hole to go down. Don't expect to see official horsepower, a quarter-mile time, or an MSRP until the New York Auto Show. The plate is attached to the crate of goodies that comes along with every Dodge Demon. This particular one is labeled with three things: Tom Coddington, serial number 0757, and VIN 001121. The name is simple enough. According to Hot Rod, Coddington was one of the original Ramchargers, a group of engineers in the early 1960s that helped Dodge get involved in drag racing. He was a fuel system specialist, motor consultant, and a rotating garage manager. All of that could be clues. While a name is easy enough to Google, the two numbers can't be broken down so easily. The crazier theory is that the car makes 1,121 horsepower and will do the quarter-mile in 7.57 seconds. Frankly, those numbers are about as likely as the Demon actually being powered by a Rolls-Royce turbofan engine from a Boeing 757 or packing a carburetor with 1,121 CFM. The Demon is going to be street legal, and the costs associated with making a 1,121-hp car meet emissions standards alone are assuredly astronomical. As our friends from Road & Track pointed out, the more likely theory is that 757 is actually the horsepower rating. This seems totally plausible, but it means we still don't know what 1,121 means. Surely it's not a drag strip time, as the standard Hellcat will do 1/4 mile in 11.2 seconds. Like before, if you have any ideas, post them in the comments. Until April, we'll keep trying to solve Dodge's demonic puzzle. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Road & Track, Hot RodImage Credit: FCA New York Auto Show Dodge Coupe Performance dodge demon dodge hellcat

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Roadkill pits every project car against each other

The guys behind Motor Trend's monthly Roadkill series have collected nine of their favorite project cars from their videos and pitted them against each other in a battle royale to determine a winner. It's 44 minutes long, but it's completely worth the investment of time.
The cars run the gamut from a 1973 Chevrolet Ramp Truck, a 1975 AMC Pacer and a legitimately impressive 1967 Chevy Camaro, and they are pitted against each other to see which is the fastest around an autocross course. The drivers include Roadkill's two hosts and Motor Trend's Johnny Lieberman and Carlos Lago. It's reminiscent of the best episodes of Top Gear and worth a watch.
So it's the weekend - the perfect time to relax. Grab your preferred beverage, get comfortable and enjoy 44 minutes of some seriously ratty but utterly cool project cars as they are throttled within an inch of their lives (or past it). Scroll down to check out the video.