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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2019 Dodge Challenger R/T Scat Pack Widebody Drivers' Notes | Widebody for everybody

The 2019 and soon to be 2020 Dodge Challenger R/T Scat Pack Widebody is another Challenger dart thrown against the wall by Dodge. It takes the desirable Widebody package we’ve seen on Hellcats and applies it to the naturally aspirated Scat Pack with the 6.4-liter V8. This kit includes stiffer adaptive shocks, stiffer springs, larger stabilizer bars, big Brembo brakes, a 3.09 rear axle ratio, 20-inch forged wheels and massive 305 section-width tires on all four corners. Most important of all, you get the special Widebody fender flares that give the car its signature look. The package is $6,000 on top of a regular Scat Pack. That means the cheapest youÂ’ll step into a Scat Pack Widebody is $46,740. The Widebody that rolled through our offices came in at a much-higher $57,295 after a number of options were tacked on. Many of these, you can skip. The 485 horsepower and 475 pound-feet of torque that comes standard is the most important aspect of this big coupe. Several packages costing more than $1,000 each add convenience and driver assistance tech, and the Harman/Kardon system is a hefty $1,595. With such a loud engine and exhaust, itÂ’s hardly worthwhile. Our tester also had the $1,595 eight-speed automatic transmission. ThisÂ’ll let you scare unsuspecting bystanders with the remote start system, but opting for a manual is an easy way to save some cash and increase driver involvement. With all the modern technology like adaptive cruise control, auto high-beams, heated and cooled seats, and blind-spot detection, the Challenger tries its best to keep up with the times. ItÂ’s no technological marvel, but itÂ’s neat to see some of these options available for folks who might want them. Still, tech gizmos are not what the Widebody is about. This Challenger keeps the same personality as all of those before it, but adds a dash of handling and hostility to its outward appearance. Here are our varied experiences with it during a week of testing. Editor-in-Chief, Greg Migliore: Yes, you can put a rear-facing convertible car seat in a Dodge Challenger. I did. It actually wasnÂ’t that hard. Remember, the Challenger is genetically a Mercedes sedan and shares underpinnings with the Dodge Charger. The biggest hurdles are ingress and egress, which is to be expected in any coupe. The roofline is low, but really not that bad. I simply lifted my toddler and maneuvered him into the backseat.  I was able to get him secured and fastened, and then I just stepped out of the car.

Classic Design Concepts has another riff on the widebody Challenger

Dodge is secretly working on a widebody Hellcat-powered Challenger dubbed the ADR. But for those that can't wait a few years, there's this – Classic Design Concepts' Group 2 Widebody Challenger that was unveiled at SEMA. The original Group 2 Widebody Challenger from CDC made its debut at SEMA back in 2008, but was given a new look for this year's trade show. The car, which you can scrutinize in the gallery above, features a bright red paint job with a blacked-out American flag on the left rear fender and "Hemi" in yellow on the right side. The wheels are also color-coated to match the rear billboard fenders, with the right side being finished in yellow and the left side a dark gray. CDC's body kit is wide, slammed to the ground, and menacing. And if you happen to forget that this is a widebody Challenger, because the extra six inches of width are hard to miss, there's a clear reminder on the back of the car. Related Video: Featured Gallery Classic Design Concepts Group 2 Widebody Challenger: SEMA 2016 View 11 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Aftermarket Design/Style SEMA Show Dodge Coupe Special and Limited Editions Performance SEMA 2016 cdc widebody