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2015 Dodge Charger SRT Hellcat revealed [UPDATE]

Almost immediately after we drove the 2015 Dodge Challenger SRT Hellcat, we began wondering: what's next? Pumping 707 horsepower into the Challenger seemed so crazy - and so intoxicating - we just assumed that Dodge would try that trick again.
Rumors swirled about a Charger Hellcat. Frankly it makes even more sense than the Challenger version. The Charger is a bigger car, and Dodge has never been shy about dropping monster engines under its hood. Hell (cat), we've seen Charger mules running around town that appeared to be the super sedan.
And finally, it's here. The 2015 Dodge Charger SRT Hellcat was revealed today at a preview event near Detroit, and it will be a centerpiece of the Chrysler display this weekend at the Woodward Dream Cruise.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Mopar Hellephant crate engine sells out in 48 hours

This happened so quickly that we're only just catching up with it. Mopar opened pre-orders on the 7.0-liter Hellephant Hemi crate engine on April 26, which is Hemi Day. According to Allpar, hubbub on social media not long after that day claimed Mopar had gone through all of its Hellephant stock. When Allpar asked Fiat Chrysler for clarification, a spokesperson e-mailed, "Given the high demand and the hand-built, time-intensive build process, we have closed preordering for the 426 Hellephant Supercharged HEMI crate engine. Based on preorders, the engine sold out in just two days. Customers can visit www.cratehemi.com to receive future information and updates on the 'Hellephant' engine." No one is certain how many engines Mopar sold. Allpar wrote, "Industry insiders believe Mopar may be making around 100," but reiterated that it's a guess. The engine and the ordering process have their peculiarities. Mopar Insiders explained that Tool Engineering International helped create the 426-cubic-inch block, and that the Hellephant engine "shares nothing except for displacement with the rumored upcoming 7.0-liter 426 Hemi V8." On the Hellcat.org forum, a poster wrote that the engines "can only be sold through a dealer and that the dealers can only order 1 engine per week." The Hellephant doesn't come with Mopar's three-year, 100,000-mile warranty, either. During a press briefing last October, FCA officials said they weren't sure about offering any warranty. Based on the motor being given a part number starting with the letter P, there is a bit of protection, but it's a 90-day limited warranty covering "defects in materials or wokmanship," and only applies to engines not used in competition. For those who didn't get the opportunity to drop $29,995 for 1,000 horsepower and 950 pound-feet of torque, the best bet is to hope for the return of Apollyon's pachyderm. Motor1 wrote that "Rumors hint at... another limited run scheduled for next year due to overwhelming demand." That's thin thread to hang a Hellephant from, but it beats bupkis.