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Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

Dodge Dart Registry helps you crowdsource money for your next ride [w/video]

To be honest, we're surprised something like this didn't pop up sooner. Chrysler is riffing on gift registries for couples getting married or expecting babies and cross-pollinating it with a social media funding website like Kickstarter to help customers buy its 2013 Dodge Dart. The Dodge Dart Registry allows people to build and customize a new Dart exactly how they want it, then let other people purchase some or all of the components as gifts.
The registry lets you add features like dark headlights, dual exhaust, various wheels and even interior options without choosing a specific trim level. This sounds a lot like the system Scion uses to let its customers configure cars, and this could be a great idea for Dodge. Of course, this system has the added benefit of being a social media affair for you to share with your friends... you know, so they can help pay for some of the parts, too.
The best thing about the registry is that you can configure your dream Dart from the comfort of your home computer, which strikes us as much better than walking around Bed, Bath and Beyond for the better part of an afternoon with an electronic scanner. The one thing that Dodge doesn't offer? "Thank You" cards. Those are on you.

Roadkill pits every project car against each other

The guys behind Motor Trend's monthly Roadkill series have collected nine of their favorite project cars from their videos and pitted them against each other in a battle royale to determine a winner. It's 44 minutes long, but it's completely worth the investment of time.
The cars run the gamut from a 1973 Chevrolet Ramp Truck, a 1975 AMC Pacer and a legitimately impressive 1967 Chevy Camaro, and they are pitted against each other to see which is the fastest around an autocross course. The drivers include Roadkill's two hosts and Motor Trend's Johnny Lieberman and Carlos Lago. It's reminiscent of the best episodes of Top Gear and worth a watch.
So it's the weekend - the perfect time to relax. Grab your preferred beverage, get comfortable and enjoy 44 minutes of some seriously ratty but utterly cool project cars as they are throttled within an inch of their lives (or past it). Scroll down to check out the video.