1973 Dodge Challenger on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Stormtrooper Dodge Charger Episode II: Attack of the Scones

We spent a day with a Dodge Charger that looks like a Stormtrooper helmet and made a few videos. This one features a bewildered Stormtrooper in the Starbucks drive-thru. Read about the car and watch the rest of the videos here. Dodge Videos Original Video star wars dodge charger scat pack the force awakens

Dodge delaying Challenger Hellcats ordered with satin black hood [UPDATE]

The new Dodge Challenger SRT Hellcat is one of the most formidable muscle cars on the planet. And it looks the part, too – especially with the optional satin black hood. But if you were one of the first customers to place an order for the 707-horsepower Mopar muscle car and specified the black hood on the options sheet, you may have to wait awhile. According to members of the Hellcat.org forum cited by Car and Driver, deliveries of certain Challenger Hellcats have been delayed without explanation. When these fanatic customers started looking into the issue, they realized that all of the delayed orders shared one thing in common: they all had ordered their Dodges with that optional black hood. Although an exact reason wasn't specified, those who ordered the black hood on their Challenger coupes were told that delivery was being pushed back to February. But some were reportedly informed by their local dealership that things could be moved along if they switched their order to a body-colored hood instead. It's not clear if the issue is a supplier problem, a paint booth issue at the factory, or something else entirely. We've reached out to Dodge for clarification, and will update this story when we hear back. UPDATE: Reached for comment, a Dodge spokesperson confirmed to Autoblog that the satin black hood "is not currently available for production" and that customers who ordered it "can opt to change their order to a body-color hood" or otherwise have their orders delayed until the option becomes available at a later date to be confirmed.